Selected reasearch projects at Tromsø University Business School
Northern Insights: Service Innovation and Tourist Experiences in the High North:
The Co-creation of Value for Consumers, Firms and the Tourism Industry
Home page: http://www.opplevelserinord.no
To carry out highly regarded research on
- Service innovations in tourist experiences
- The co-creation of value for firms, consumers and the tourism industry in the High North
By providing a solid knowledge dissemination system, the research will contribute to the enhancement of tourist experiences and the sustainability and competitiveness of the industry.
To accomplish our main objectives, this research program is grounded in three empirical areas of study central to the co-creation of value(s) in tourism:
- Innovative and competitive tourism firms
- Value creation in tourist experiences
- From resources to tourist experiences
In this program, all empirical areas are related to the High North and comparatively similar areas.
This research programme is managed by a consortium consisting of the following institutions: Tromsø University Business School, University of Tromsø, Bodø Graduate Business School, Harstad University College, Nordland Research Institute, Norut Alta and Bioforsk. The programme is financed through the Norwegian Research Council.
The programme consists of 15 sub-projects. Work-package leader at Tromsø University Business School is Associate Professor Nina Prebensen. Prebensen is also responsible for one of the projects WP 2.1. Dramaturgy and Experiencescape – Values for tourists and businesses. The research task is to study the nature and process (the dramaturgy and staging) of co-creation of tourist experiences and to identify “best practices” and success factors among different types of tourist experiences. The project is based on theoretical perspectives such as service-dominant logic, dramaturgy and servicescape.
Associate Professor Kåre Skallerud is responsible for the sub-project "Innovative Distribution Channels for the High North Tourism". The overall purpose of this project is to develop a more systematic understanding of the diverse distribution channels for High North tourism and examine ways to amplify their effectiveness with regard to particular markets, regions and forms of tourism.
Managing overseas trade commissioners - Agent- and TCA-based perspectives
The purpose of the project is to explore the relative usefulness of agency theory and transaction cost analysis to the study of the relationship between the headquarters of export promotion organizations (EPO) and its offices abroad, the management of the offices and the choice of own offices versus independent local representatives. The project is managed by Associate Professor Kåre Skallerud
A knowledge-based Northern Norway
This is a joint project between Tromsø University Business School, Bodø University College, NORUT, Menon Business & Economics and Invenia. The project starts in 2010.
The project aims to uncover knowledge-based industries particularly well suited to be based in Northern Norway, although competing on a global arena.
Professor Derek J. Clark is TUBs member of the project manager group.
The project is funded by the Sparebank 1 Northern Norway and Innovation Norway.
The Knowledge-based society
The project seeks to shed light on various aspects of the relationship between resource use in R & D activity and knowledge production, and how this can promote economic growth.
The project focus is how the competition between companies can promote or inhibit knowledge production, and analyze the role of authorities regulating such activity.
The project is funded by the Norwegian Research Council 2005-2010 and managed by Professor Derek Clark.
The Spanish salted fish market and opportunities for the Norwegians
The project is owned by University of Bergen. Project manager is Professor Knut B. Lindkvist.
Post Doc. Jinghua Xie at Tromsø University Business Shool works on the two sub projects:
The Demand Structure of Spanish Salted Fish Market
Consumer Profiles and Marketing Strategy for Norwegian Salted Fish in Spanish Market