BED-2035 | UiT

Type of course

Theoretical subject.

Admission requirements

Before students take this course, students should have sufficient marketing skills. Eg. BED-1004 Marketing.

Course content

This course provides an introduction to an organizations external environment, and how one should monitor and analyze it to gain future competitive advantages that would benefit a company.

Objectives of the course

Students who have successfully completed the course should have achieved the following learning outcomes:

Knowledge and comprehension:

Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.

Skills:

Be able to define a company¿s Competitive Intelligence needs.
Be able to carry out an analysis and make recommendations concerning a company¿s competition area.

Competence:

Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.

Language of instruction and examination

English

Teaching methods

Some lectures, but mostly team work. The students are divided into teams that will solve relevant problems concerning the topic

Assessment

Three mandatory tasks during the semester each counting 15 percent of the final grade (teamwork)

A two hour written exam were the student turn in a written problem statement. Then a 48 hour home exam were the students answer their problem statement. (counting 55 percent)

spring 2013 BED-2035 Competitive Intelligence - 10 ECTS