The course is divided into two sections:

The first section gives a general overview of idea evaluation,

understanding and determining the important assets and features of a

specific idea or project, and the clarification of the ownership structure

surrounding the idea or project.

The second section deals with strategies for evaluating ideas and

exploring their commercial feasibility and preparing for competitive

strategies in the market. The section also gives training in how to use

patent and other types of databases for early-stage analysis of

technological, competitive and market opportunities.

The aim of the course is to ensure that students are aware of the

critical role that idea evaluations play in the commercialization of

knowledge based ideas, be able to implement idea evaluations and

carry out feasibility studies as well as build competitive strategies to

launce the idea into the market. The tools and constructions

presented in the course will be understood in the context of evaluating

the commercial potential of an idea, and how it is to be realized. The

course puts particular emphasis on how different actors such as

researchers, technology transfer offices (TTOs), knowledge-based

companies etc can utilize project evaluation tools in order to achieve a

comprehensive overview of the overall potential of an idea and how

this overview can provide understanding of required steps of

development.

Group based paper, Grades A-E, F is failure.

Coursework requirements:
Group based assignment with oral presentation. Persumes approved participation.