BED-2033 Entrepreneurship - 10 stp

It is hard to think of a more worthwhile endeavor in organizational management than the creation of new ventures. These organizations embody the spirit, values, and motivation of its founder(s), and many times serve as catalysts for new, cutting-edge products or services. Indeed, some of today¿s most successful and innovative firms have roots as fledgling, home-based (or more likely, university-based) start-ups: Apple, Google, and Microsoft, just to name a few. However, one cannot forget that behind these stories of triumph lies a long line of not-so-successful companies that simply fizzled away. What makes these two groups of companies different? How much does luck and circumstance have to do with ultimate success? We will discuss these and other issues in this course.

Students who have successfully completed the course should have achieved the following learning outcomes:

Knowledge and comprehension:

• General knowledge of how start ups of all sizes are conceived by their founders
• Understanding of the early-stage development processes of a new venture, including strategy, operations, marketing, and general management
• Knowledge of the design-thinking methodology, its application to entrepreneurial challenges, and its potential to create highly innovative, market-driven solutions

Comprehension of various financing strategies, and the venture capital environment

Skills:

• How to begin thinking about entrepreneurial ventures, from early idea to eventual implementation

Competence:

• Students should know how to think through early-stage business ideas, how to establish successful and innovative business models, and how to commercialize the idea through a thriving business venture

The exam consists of three parts:

60 % A write up (Essay)

20% Oral group exam

20% Written Report