BED-3035 Commercialisation and Internationalisation - 10 stp
A key aspect of business creation is the issue of commercialization, but debate has taken place on how this should be taught i.e. lectures, case studies etc. One approach is the use of a business simulation (business game), although of course all ¿real life¿ issues cannot be accounted for and only an approximation of key factors to show the inter-relationship between certain decisions, e.g. those considered earlier in the course.
The simulation will run over an intensive period of 2-3 days whereby the class will be split into 4 teams each representing a different firm. A manual will be provided with a summary of the product, market characteristics etc and each team will have the same starting position; which unlike the real world is necessary so a particular team is not disadvantaged. Each team will then make a series of decisions to represent certain strategies depending on their particular objectives e.g. obtaining market share for targeted segments. In other words, after the first decision each team will do better/worse than their competitors ending in a ¿winning¿ team.
2 - Internationalization:
This intensive session will discuss issues ranging from motives and barriers to internationalization through to operational issues such as modes of market entry management teams may adopt to exploit potential opportunities. The idea will be to expose the group to preliminary issues to consider when planning to internationalize.
Objective of the course
The course aims at giving students a practically oriented perspective on commercialization & internationalization issues through active application of relevant theories and models. This will include a business simulation and expose the group to preliminary issues to consider when planning to commercialize internationally.
Knowledge and comprehension:
- Knowledge of how to investigate key environmental issues affecting commercialisation including those applicable to international markets.
- Knowledge of how to utilise key planning tools available to entrepreneurs and management teams inexploiting opportunities both domestically and overseas.
- Knowledge of how to implement key operational issues in exploiting opportunities both domestically and internationally.
- Knowledge of how to critique different styles of internationalisation.
The course should prepare the student to:
-Be able to undertake research necessary to enablea decision to be made on market potential and accessibility.
- Be able to formulate a plan outlining objectives and strategiesto achieve stated goals.
- Be able to demonstrate the ability to critique the usefulness of existing literature
Students should be able to review and critiquerelevant literatures and assess their usefulness to entrepreneurs and management teams involved in commercialising goods and services in overseas markets. They should be able to apply concepts to their own business projects.
Group based paper, grades A-E, F is failure (100% of grade).
There will not be arranged a re-sit exam for this course.
Lectures Autumn 2012
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