autumn 2015

BED-3028 Venture Creation - 10 ECTS

Last changed: 10.03.2015

The course is provided by

Faculty of Biosciences, Fisheries and Economics


Tromsø |

Type of course

This course is for the Master's Degree Program in Business Creation and Entrepreneurship only and can not be taken as a singular course.

Course content

Creating a knowledge-based venture demands skills of many kinds. This course aims at giving an overview of the process from taking a high tech invention to the market as well as providing basic tools.


Objectives of the course

The aim of the course is to provide students with an understanding of how to develop a business plan as a means to communicate the unique attributes of a venture to potential investors and other stakeholders. This encompasses how to present the business opportunity, management team, competition, sales and marketing, technology/product, manufacturing/service/logistics, and financing. The internal designing and external negotiations the firm and negotiating with potential investors are also covered.

Knowledge and comprehension

  • Knowledge of the need for a business plan
  • Knowledge of how to determine the optimal amount of financing needed and its timing.
  • Comprehend the different elements of a business plan and their importance.
  • Comprehension of the investor¿s perspective and the drivers of valuation of the venture.
  •  Knowledge of how to negotiate with internal and external actors to achieve a successful result.


 The course should prepare the student to

  •  Identify and present convincingly the business opportunity
  • Write the business plan
  • How to negotiate with internal and external parties successfully


The student should be able to present a business opportunity to investors and negotiate internally and externally to achieve a successful result. The student should be able to adapt the presentation and the structuring to best match the attributes of the venture being considered.

Language of instruction


Teaching methods

Lectures and seminars

Case studies

The course is built around a simulated reality and it is to a large extent based on role play pedagogy, under which students in interaction with real innovation projects start a venture. The role play is primarily built around internally negotiating the structure of the firm, externally negotiating with investors, and by designing the communicative interface of the firm e.g. the business plan.



Case studies provide students with an additional active learning experience by making complex real-world problems the focus. It challenges students to learn skills that will be appropriate to deal with the practical problems that they may face as entrepreneurs.




Portfolio evaluation and oral examination in Tromsø.

There will not be arranged a re-sit exam for this course.

A graded scale of five marks from A to E for pass and F for fail.


Course overlap

BED-2015 Commercialisation 0 stp
BED-2009 Introduction to entrepreneurship 5 stp

Recommended reading/syllabus

Literature will be announced in Fronter at the beginning of term or may be obtained by contacting the bookstore Akademisk Kvarter (Tromsø).