spring 2017

BED-2118 Project Work with research methodology - 15 ECTS

Last changed: 21.04.2017

The course is provided by

Faculty of Biosciences, Fisheries and Economics

Location

Harstad |

Type of course

This subject is open and can be taken as a single subject or it may form a part of your Bachelor¿s degree in Advanced marketing or Business administration.

This subject is one out of three courses that is a part of a one-semester package in advanced marketing which consists of the following courses:

 

Autumn 2017

  • Experience Development (10 ECTS credits)
  • Service Management (10 ECTS credits)
  • Global marketing (10 ECTS credits)

 

Spring 2017

  • BED-2117 The experience economy and social media marketing (15 ECTS credits)
  • BED-2118 Project Assignment with research methodology (15 ECTS credits)

 

 

Course content

The Research Methodology course:

  • Marketing research process
  • Defining research problem and developing an approach
  • Research designs
  • Measurement and scaling
  • Questionnaire and Form Design
  • Sampling
  • Data collection, preparation and analysis

The project work / Dissertation

The participants choose the topic of the dissertation themselves. Nevertheless, the topic must be related to one or more of the modules of the programme, and must be approved by Harstad University College. The participants must apply an expedient method to solve the chosen thesis statement. The assessment of the project dissertation will emphasize the relevance and currency of the thesis statement for the participant and/or the company the participant works for. The project dissertation will also be assessed based on the professional and methodological quality of the work, and to what extent the dissertation fulfils the requirements of literature and source documentation. Finally, the project dissertation will also be assessed based on the expediency of the chosen methods in yielding insight into, and answers to, the problems discussed.

Objectives of the course

The purpose of the project work with research methodology is to enhance students understanding of the field of marketing, as well as develop their competency in methodological assessment and marketing research. During their work on the thesis/dissertation, the participants must document an understanding of relevant theory, the methods employed, and the significance of an expedient and concrete thesis statement. The participants must further be able to apply theoretical and analytical skills in practical situations in a proficient manner.

The Research Methodology course:

The purpose of the research methodology course is to give students an introduction into marketing research principles. The course aims at providing the students with a methodological understanding that is necessary in order to successfully complete a research project.

Language of instruction

English

Teaching methods

The Research Methodology course: Lectures and student presentations.

The project work / Dissertation: Individual supervision is provided by Campus Harstad.

Assessment

The Research Methodology course:

A one - 1 - hour multiple choice test. This test is examined by one internal examiner using a grading system ranging from passed to not passed. The students must pass this test to obtain a final grade in BED-2118.

Thesis:

The project work / Dissertation: The bachelor thesis / dissertation is examined by one internal examiner (most often the supervisor) and one external examiner using a grading system with grades ranging from A-F, where F is failure to pass the minimum requirement for a bachelor thesis.

In BED-2118 students must complete 2 work requirements. The first requirement is a student hand-in intended to describe the research question that the student intend to research as part of his/her dissertation, and a draft of a suitable theoretical framework (literature review). The second work requirement is a more complete project description of their bachelor thesis (full research proposal), which includes a draft of the methodology chapter fo the dissertation. The first work requirement (description of research question and draft of literature review) is due in mid february, while the second work requirment is due in late March. Students must also present the status of their work orally in front of their classmates after having handed in their work requirements. One internal examiner (most often the supervisor) examines both work requirments. Students must pass these assessments in order to be eligible to write a bachelor thesis.

Schedule

Recommended reading/syllabus

Malhotra, N.K. and Birks, D.F., Wills, P. (2012): Marketing Research - An Applied Approach, Updated Fourth Edition, Harlow: Pearson Education Ltd., ISBN-978-0-273-72585-5.

Specialized methodology literature selected by students and approved by supervisor.

Lectures Spring 2017
Første gang:se timeplan på nett
Forelesninger Harstad f.aman. Baard Herman Borge


Contact
foto MK.jpg

Vespestad, May Kristin


Associate professor, PhD
Phone: +4777058365 may.k.vespestad@uit.no