The 3rd Norwegian Food Market Research Conference

Nofima Tromsø together with School of Business and Economics at UiT – the Arctic University of Norway invites you to the 3rd Norwegian Food Market Research Conference that will be held at the School of Business and Economics from 2-3 November 2017.



We cordially invite you to the 3rd Norwegian Food Market Research Conference that will be held at the School of Business and Economics, 2-3 November, 2017. The conference is a joint initiative between Nofima, School of Business and Economics at UiT – The Arctic University of Norway, School of Economics and Business at NMBU, and UiS Business School. The conference, covering all aspects of the food and market continuum, is a biyearly event rotating between Stavanger, Ås and Tromsø.


The conference will start with lunch at the School of Business and Economics 2 November. After lunch, the conference start with a keynote speach. In the evening, we will have a nice social evening together. We will continue the conference at the School of Business and Economics until lunch the next day.


The conference was held the first time in Stavanger in 2013. In 2015, the conference was organized by Nofima Ås and the School of Economics and Business at NMBU. The conference is on the way to become one of Norway’s main forum for research related to food and food markets. The conference targets both domestic and international scholars, researchers and practitioners, with the intention of sharing up to date research and develop interesting new research ideas from the interaction between the participants.

We invite papers within all areas of the interface between food and markets, for example sensorics, economics, psychology, consumer behavior, marketing, social anthropology and sociology, to name a few. Our goal is to broaden the participants’ perspectives of food and food markets by illustrating the many aspects of research on food markets and food consumption.

Call for abstracts:


Researchers who would like to join the conference are invited to send their max 6-page papers (including cover page, references and appendix, tables and figures) electronically to


Important Dates:


  • Call fort abstract: deadline EXTENDED to 15 September, 2017.
  • Authors notified of outcome: 28 September.
  • Registration: Closes 3 October.

Conference fee:

  • NOK 2.000,-. Conference dinner included.

Invited speaker:

  • Professor Wim Verbeke, Ghent University, Belgium.



You must make your reservation directly to the hotel.


Use booking code 46299588.

NOK 1.390,- per night incl. breakfast.

Book early if you want to extend the visit.


Conference venue:


  • Frequent busses from the city center to the university campus (bus stop Breivangveien). Download the Mobillett-app ( for cheapest fares.


The 3rd Norwegian Food Market Research Conference


 2 November:

11.30 – 12.30:     Registration (Norwegian College of Fisheries – NFH, foyer)


12.30 – 12.45:     Conference opening (NFH, Aud. E-101)


12.45 – 13.30:     Invited speaker professor Wim Verbeke (NFH, Aud. E-101):


“Consumer attitude formation and determinants of acceptance of alternative proteins”


(Short walk to the School of Business and Economics)


14.00 – 14.30:     Lunch (Canteen Markedet)


14.30 – 15.30:     Paper session I


Industry- value chain

Session Chair: Kåre Skallerud

Room: Innovatøren (217)


  1. Bernt Bertheussen:  The Norwegian cod industry's strategic dilemma: a choice between maximum profit or maximum value creation.
  2. Gøril Voldnes: Market orientation in small companies with limited resources – the case of live crab export to US and South Korea.
  3. Bjørg Nøstvoll: Could the use of quantitative methods create “Fake news” in measuring the market orientation of SMEs producing food?


Consumer: labelling

Session Chair: Pirjo Honkanen

Room: Markedsføreren (218)

  1. Daniel Asioli, Jessica Aschemann-Witzel et. al.: Making sense of the “clean label” trends: a review of consumer food choice behaviour and discussion of industry implications.
  2. Jessica Aschemann-Witzel, Paula Varela-Tomasco & Anne Odile Peschel: Consumer categorization of ingredients: Do consumers do what producers of ‘clean label’ foods expect?
  3. Nguyen T. Thong, Davide Menozzi et al.: Consumers’ willingness to pay for fish products with health claim and environmental labels. Five European surveys.

15.30 – 16.00:          Coffee break (Balansen coffee bar)


16.00 – 17.00:          Paper session II:


Consumer: labelling

Session Chair: Svein Ottar Olsen

Room: Innovatøren (217)

  1. Mohammed Ziaul Hoque & Jinghua Xie: Effect of labelled information and sensory attributes on consumer buying intention of milk.
  2. Svein Ottar Olsen, Ho Huu Tuu & Klaus G. Grunert:  The inclusion of salient packaging variables in segmentation of Norwegian seafood consumers.

  3. Elisabeth Lind Melbye & Håvard Hansen: Negative information, cognitive load and taste perceptions.



Industry- value chain

Session Chair: Geir Sogn-Grundvåg

Room: Markedsføreren (218)

  1. Cathy A. Roheim & Dengjun Zhang: Product Differentiation, Market Integration, and Ecolabelling: The Case of Pollack in Europe.
  2. Ingelinn Eskildsen Pleym & Kjell Toften: The Norwegian clipfish industry – the case of eroding competitive advantages.
  3. Geir Sogn-Grundvåg, Dengjun Zhang & Audun Iversen: Quality and asymmetric information in the Norwegian pelagic auction.


19.30  - :                     Conference dinner at Scandic Ishavshotell



3 November:


  09.30 – 10.00:        Morning coffee (Balansen coffee bar)


10.00 – 12.00:          Paper session III


Consumer: food choice, sustainability

Session Chair: Frode Alfnes

Room: Økonomen (216)

  1. Paula Varela, Lucia Antùnez et al.: Influence of consumers’ cognitive style on product categorization.
  2. Themistoklis Altintzoglou & Morten Heide:  Fresk: a project for optimization of technical quality and expected product experience regarding fish that is frozen and thawed.
  3. Frode Alfnes Alfnes, Fabio Boncinelli et al.: Heterogeneous food preparation time-saving preferences: Foodies and quickers.
  4. Giulia Maesano, Frode Alfnes & Ciuseppina Carrà: Sustainable seafood: European consumer perspectives on who is responsible.
  5. Jessica Aschemann-Witzel, Tobias Otterbring et al.: Intervening to reduce retail suboptimal food waste targeted at the right consumers – results from a five-country study in COSUS.
  6. Heidi Skeiseid & Håvard Hansen: Single-option aversion – what role does it play in the choice of food?


Consumer: COO - international

Session Chair: Håvard Hansen

Room: Markedsføreren (218)

  1. Susanne Pedersen, Jessica Aschemann-Witzel & John Thøgersen: The impact of three levels of country image on consumer attitudes and intention to buy imported Danish organic pork.
  2. Mette Vabø & Hilde Kraggerud: A key to preference for domestic food products: A study of the interplay between Country-of-Origin effects, ethnocentrism and learned preferences.
  3. Ekaterina Salnikova & Klaus Grunert: The impact of consumption orientation on consumer preferences for country-of-origin and sustainability attributes.
  4. Zara Zamandarah & Kåre Skallerud: Seafood consumption behaviour in Iran.
  5. Aida  Ardebili & Kyrre Rickertson: Iranian consumers´ willingness to pay for fresh fish.



12.00 -                       Lunch (Canteen Markedet)




Pirjo Honkanen, Svein Ottar Olsen & Kåre Skallerud (Conference Chairs)