spring 2015 BED-2035 Competitive Intelligence - 10 ECTS
Objectives of the course
Students who have successfully completed the course should have achieved the following learning outcomes:
Knowledge and comprehension:
- Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
- Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.
Skills:
- Be able to define a company¿s Competitive Intelligence needs.
- Be able to carry out an analysis and make recommendations concerning a company¿s competition area.
Competence:
- Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
- Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.
Assessment
Three mandatory tasks during the semester each counting 15 percent of the final grade (teamwork). A two hour written exam were the student turn in a written problem statement. Then a 24 hour home exam were the students answer their problem statement (counting 55 percent of final grade). There will be no re-sit exam for this course.Error rendering component
- About the course
- Campus: Tromsø |
- ECTS: 10
- Course code: BED-2035
- Responsible unit
- School of Business and Economics