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Olsen, Svein Ottar

Professor
School of Business and Economics in Tromsø




Publications in CRIStin


  • Heide, Morten; Olsen, Svein Ottar. Influence of packaging attributes on consumer evaluation of fresh cod. Food Quality and Preference 2017; Volum 60. ISSN 0950-3293.s 9 - 18.s doi: 10.1016/j.foodqual.2017.02.015.

  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus G.. Attribute importance segmentation of Norwegian seafood consumers:The inclusion of salient packaging attributes. Appetite 2017; Volum 117. ISSN 0195-6663.s 214 - 223.s doi: 10.1016/j.appet.2017.06.028.

  • Olsen, Svein Ottar; Tuu, Ho Huy. Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values. Food Research International 2017; Volum 99. ISSN 0963-9969.s 98 - 105.s doi: 10.1016/j.foodres.2017.05.008.

  • Moksness, Lars; Olsen, Svein Ottar. Trust versus perceived quality in scholarly publishing: A personality-attitude-intention approach. College & Research Libraries 2017. ISSN 0010-0870.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM. Australasian Marketing Journal 2017; Volum 25 (1). ISSN 1441-3582.s 38 - 45.s doi: 10.1016/j.ausmj.2017.01.005.

  • Moksness, Lars; Olsen, Svein Ottar. Understanding researchers’ intention to publish in open access journals. Journal of Documentation 2017; Volum 73 (6). ISSN 0022-0418.s 1149 - 1166.s doi: 10.1108/JD-02-2017-0019.

  • Alm, Siril; Olsen, Svein Ottar. Using photo interviews to explore children's food preferences. International Journal of Consumer Studies 2017; Volum 41 (3). ISSN 1470-6423.s 274 - 282.s doi: 10.1111/ijcs.12338.

  • Olsen, Svein Ottar; Tudoran, Ana Alina; Honkanen, Pirjo; Verplanken, Bas. Differences and Similarities between Impulse Buying and Variety Seeking: A Personality-based Perspective. Psychology & Marketing 2016; Volum 33 (1). ISSN 0742-6046.s 36 - 47.s doi: 10.1002/mar.20853.

  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in self-production: The role of control mechanisms, convenience orientation, and moral obligation. Journal of Marketing Theory and Practice 2016; Volum 24 (2). ISSN 1069-6679.s 209 - 223.s doi: 10.1080/10696679.2016.1130554.

  • Audrezet, Alice; Olsen, Svein Ottar; Tudoran, Ana Alina. The GRID scale: a new tool for measuring service mixed satisfaction. Journal of Services Marketing 2016; Volum 30 (1). ISSN 0887-6045.s 29 - 47.s doi: 10.1108/JSM-01-2015-0060.

  • Alm, Siril; Olsen, Svein Ottar. Coping with Time Pressure and Stress: Consequences for Families’ Food Consumption. Journal of Consumer Policy 2016. ISSN 0168-7034.s 1 - 19.s doi: 10.1007/s10603-016-9329-5.

  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. The role of family communication and parents' feeding practices in children's food preferences. Appetite 2015; Volum 89. ISSN 0195-6663.s 112 - 121.s doi: 10.1016/j.appet.2015.02.002.

  • Tho, Nguyen Dinh; Trang, Nguyen Thi Mai; Olsen, Svein Ottar. Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam. Asia Pacific Business Review 2015; Volum 22 (2). ISSN 1360-2381.s 307 - 324.s doi: 10.1080/13602381.2015.1076655.

  • Huynh, Thi Xuan Mai; Olsen, Svein Ottar. Personality, Personal Values, and Consumer Participation in Self-Production: The Case of Home Meal Preparation. Psychology & Marketing 2015; Volum 32 (7). ISSN 0742-6046.s 709 - 724.s doi: 10.1002/mar.20812.

  • Olsen, Svein Ottar; Tuu, Ho Huy; Honkanen, Pirjo; Verplanken, Bas. Conscientiousness and (un)healthy eating: The role of impulsive eating and age in the consumption of daily main meals. Scandinavian Journal of Psychology 2015; Volum 56 (4). ISSN 0036-5564.s 397 - 404.s doi: 10.1111/sjop.12220.

  • Mai, Huynh Thi Xuan; Olsen, Svein Ottar. Consumer participation in virtual communities: The role of personal values and personality. Journal of Marketing Communications 2015; Volum 21 (2). ISSN 1352-7266.s 144 - 164.s doi: 10.1080/13527266.2012.736086.

  • Alm, Siril; Olsen, Svein Ottar. Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes. Young Consumers 2015; Volum 16 (1). ISSN 1747-3616.s 36 - 49.s doi: 10.1108/YC-11-2013-00414.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Understanding the relationship between individualism and word of mouth: A self-enhancement explanation. Psychology & Marketing 2014; Volum 31 (6). ISSN 0742-6046.s 416 - 425.s doi: 10.1002/mar.20704.

  • Cong, Le Chi; Olsen, Svein Ottar; Tuu, Ho Huy. The roles of ambivalence, preference conflict and family identity: A study of food choice among Vietnamese consumers. Food Quality and Preference 2013; Volum 28 (1). ISSN 0950-3293.s 92 - 100.s doi: 10.1016/j.foodqual.2012.08.015.

  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Pearson Education Academic Publisher 2013 ISBN 9781782735267.s 49 - 79.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Consideration set size, variety seeking and the satisfaction-repurchase loyalty relationship at a product category level. Asia Pacific Journal of Marketing and Logistics 2013; Volum 25 (4). ISSN 1355-5855.s 590 - 613.s doi: 10.1108/APJML-09-2012-0102.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Marketing Barriers and Export Performance: A Strategy Categorization Approach in the Vietnamese Seafood Industry. (data) Asian Journal of Business Research 2013; Volum 3 (1). ISSN 1178-8933.s 66 - 81.

  • Alm, Siril; Olsen, Svein Ottar. Informed consent in child research. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2013; Volum 23 (1). ISSN 0803-6799.s 1 - 14.

  • Olsen, Svein Ottar; Tudoran, Ana Alina; Brunsø, Karen; Verbeke, Wim. Extending the prevalent consumer loyalty modelling: the role of habit strength. European Journal of Marketing 2013; Volum 47 (1-2). ISSN 0309-0566.s 303 - 323.s doi: 10.1108/03090561311285565.

  • Olsen, Svein Ottar; Mai, Huynh Thi Xuan. Consumer participation: the Ccse of home meal preperation. Psychology & Marketing 2013; Volum 30 (1). ISSN 0742-6046.s 1 - 11.s doi: 10.1002/mar.20584.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiment. Asia Pacific Journal of Marketing and Logistics 2012; Volum 24 (1). ISSN 1355-5855.s 78 - 101.s doi: 10.1108/13555851211192713.

  • Thong, Nguyen Tien; Olsen, Svein Ottar. Attitude toward and Consumption of Fish in Vietnam. Journal of Food Products Marketing 2012; Volum 18 (2). ISSN 1045-4446.s 79 - 95.s doi: 10.1080/10454446.2012.653778.

  • Skallerud, kÅre; Myrland, Øystein; Olsen, Svein Ottar. Buying Norwegian Salmon: A Cross-cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012; Volum 18. ISSN 1045-4446.s 257 - 267.s doi: 10.1080/10454446.2012.684328.

  • Tudoran, Ana Alina; Olsen, Svein Ottar; Dopico, Domingo C.. Satisfaction strength and intention to purchase a new product. Journal of Consumer Behaviour 2012; Volum 11 (5). ISSN 1472-0817.s 391 - 405.s doi: 10.1002/cb.1384.

  • Wien, Anders Hauge; Olsen, Svein Ottar. Evaluation context's role in driving positive word-of-mouth intentions. Journal of Consumer Behaviour 2012; Volum 11 (6). ISSN 1472-0817.s 504 - 513.s doi: 10.1002/cb.1402.

  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas; Tuu, Ho Huy. Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control. Appetite 2012; Volum 58 (2). ISSN 0195-6663.s 616 - 622.s doi: 10.1016/j.appet.2011.11.019.

  • Heide, Morten; Olsen, Svein Ottar. Co-production and time use. Influence on product evaluation. Appetite 2011; Volum 56 (1). ISSN 0195-6663.s 135 - 142.s doi: 10.1016/j.appet.2010.12.001.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Linh, P. T. T.. The moderator effect of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship. Journal of Consumer Marketing 2011; Volum 28 (5). ISSN 0736-3761.s 363 - 375.

  • Skallerud, kÅre; Olsen, Svein Ottar. Export marketing arrangements in four New Zealand agriculture industries: an institutional perspective. Journal of International Food & Agribusiness Marketing 2011; Volum 23. ISSN 0897-4438.s 310 - 329.s doi: 10.1080/08974438.2011.621841.

  • Olsen, Svein Ottar; Skallerud, kÅre. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011; Volum 28 (7). ISSN 0736-3761.s 532 - 539.s doi: 10.1108/07363761111181527.

  • Heide, Morten; Olsen, Svein Ottar; Dopico, Domingo C.. The influence of test situation and satisfaction with preparation on evaluation and intention to consume a new seafood product. British Food Journal 2010; Volum 112 (6-7). ISSN 0007-070X.s 763 - 774.s doi: 10.1108/00070701011058280.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships. Journal of Targeting, Measurement and Analysis for Marketing 2010; Volum 18 (3/4). ISSN 0967-3237.s 239 - 251.s doi: 10.1057/jt.2010.19.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Ambivalence and involvement in the satisfaction-repurchase loyalty relationship. Australasian Marketing Journal 2010; Volum 18 (3). ISSN 1441-3582.s 151 - 158.

  • Pieniak, Zuzanna; Verbeke, Wim; Olsen, Svein Ottar; Hansen, Karina Birch; Brunsø, Karen. Health-related attitudes as a basis for segmenting European fish consumers. Food Policy 2010; Volum 35 (5). ISSN 0306-9192.s 448 - 455.s doi: 10.1016/j.foodpol.2010.05.002.

  • Olsen, Svein Ottar; Grunert, Klaus gunter. The role of satisfaction, norms and conflict in families' eating behaviour. European Journal of Marketing 2010; Volum 44 (7-8). ISSN 0309-0566.s 1165 - 1181.s doi: 10.1108/03090561011047571.

  • Tuu, Ho Huy; Olsen, Svein Ottar. Food risk and knowledge in the satisfaction-repurchase loyalty relationship. Asia Pacific Journal of Marketing and Logistics 2009; Volum 21 (4). ISSN 1355-5855.s 521 - 536.s doi: 10.1108/13555850910997571.

  • Skallerud, Kåre; Korneliussen, Tor; Olsen, Svein Ottar. An examination of consumers' cross-shopping behaviour. Journal of Retailing and Consumer Services 2009; Volum 16 (3). ISSN 0969-6989.s 181 - 189.s doi: 10.1016/j.jretconser.2008.11.012.

  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. Combining the role of convenience and consideration set size in explaining fish consumption in Norway. Appetite 2009; Volum 52 (2). ISSN 0195-6663.s 313 - 317.s doi: 10.1016/j.appet.2008.11.001.

  • Brunsø, Karen; Verbeke, Wim; Olsen, Svein Ottar; Jeppesen, Lisbeth Fruensgaard. Motives, barriers and quality evaluation in fish consumption situations Exploring and comparing heavy and light users in Spain and Belgium. British Food Journal 2009; Volum 111 (6-7). ISSN 0007-070X.s 699 - 716.s doi: 10.1108/00070700910972387.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Environmental and animal welfare issues in food choice The case of farmed fish. British Food Journal 2009; Volum 111 (2-3). ISSN 0007-070X.s 293 - 309.s doi: 10.1108/00070700910941480.

  • Olsen, Svein Ottar; Prebensen, Nina Katrine; Larsen, Thomas Andre. Including ambivalence as a basis for benefit segmentation A study of convenience food in Norway. European Journal of Marketing 2009; Volum 43 (5-6). ISSN 0309-0566.s 762 - 783.s doi: 10.1108/03090560910947034.

  • Tudoran, Alina; Olsen, Svein Ottar; Dopico, Domingo C.. The effect of health benefit information on consumers health value, attitudes and intentions. Appetite 2009; Volum 52 (3). ISSN 0195-6663.s 568 - 579.s doi: 10.1016/j.appet.2009.01.009.

  • Pieniak, Zuzanna; Verbeke, Wim; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. COMPARISON BETWEEN POLISH AND WESTERN EUROPEAN FISH CONSUMERS IN THEIR ATTITUDINAL AND BEHAVIOURAL PATTERNS. Acta alimentaria 2009; Volum 38 (2). ISSN 0139-3006.s 179 - 192.s doi: 10.1556/AAlim.38.2009.2.5.

  • Verbeke, Wim; Pieniak, Zuzanna; Brunsø, Karen; Scholderer, Joachim; Olsen, Svein Ottar. evaluating consumer information needs in the purchase of seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 63 - 84.

  • Olsen, Svein Ottar; Heide, Morten; Calvo, Domingo; Toften, Kjell. Explaining intention to consume a new fish product: A cross-generational and cross-cultural comparison. Food Quality and Preference 2008; Volum 19 (7). ISSN 0950-3293.s 618 - 627.s doi: 10.1016/j.foodqual.2008.04.007.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Thao, Duong Tri; Anh, Nguyen Thri Kim. The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam. Appetite 2008; Volum 51. ISSN 0195-6663.s 546 - 551.

  • Olsen, Svein Ottar; Ruiz, Salvador. Adolescents influence in family meal decisions. Appetite 2008; Volum 51. ISSN 0195-6663.s 646 - 653.

  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. Impact of consumers' health beliefs, health involvement and risk perception on fish consumption A study in five European countries. British Food Journal 2008; Volum 110 (8-9). ISSN 0007-070X.s 898 - 915.s doi: 10.1108/00070700810900602.

  • Brunsø, Karen; Scholderer, Joachim; Hansen, B; Honkanen, Pirjo; Olsen, Svein Ottar; Verbeke, Wim. consumer attitudes and seafood consumption in Europe. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 16 - 39.

  • Olsen, Svein Ottar; Toften, Kjell; Calvo, Domingo; Tudoran, Alina; Kole, Adriaan. Consumer evaluation of tailor-made seafood products. Woodhead Publishing Limited 2008 ISBN 978-1-84569-019-9.s 85 - 110.

  • Pieniak, Zuzanna; Verbeke, Wim; Scholderer, Joachim; Brunsø, Karen; Olsen, Svein Ottar. European consumers' use of and trust in information sources about fish. Food Quality and Preference 2007; Volum 18. ISSN 0950-3293.s 1050 - 1063.s doi: 10.1016/j.foodqual.2007.05.001.

  • Rørtveit, Asbjørn Warvik; Olsen, Svein Ottar. The role of consideration set size in explaining fish consumption. Appetite 2007; Volum 49. ISSN 0195-6663.s 214 - 222.s doi: 10.1016/j.appet.2007.02.005.

  • Olsen, Svein Ottar. Repurchase loyalty: The role of involvement and satisfaction. Psychology & Marketing 2007; Volum 24. ISSN 0742-6046.s 315 - 341.s doi: 10.1002/mar.20163.

  • Olsen, Svein Ottar; Scholderer, Joachim; Brunsø, Karen; Verbeke, Wim. Exploring the relationship between convenience and fish consumption: A cross-cultural study. Appetite 2007; Volum 49. ISSN 0195-6663.s 84 - 91.s doi: 10.1016/j.appet.2006.12.002.

  • Pieniak, Zuzanna; Verbeke, Wim; Vermeir, Iris; Brunsø, Karen; Olsen, Svein Ottar. Consumer Interest in Fish Information and Labelling: Exploratory Insights. Journal of International Food & Agribusiness Marketing 2007; Volum 19 (2/3). ISSN 0897-4438.s 117 - 141.s doi: 10.1300/J047v19n02_07.

  • Olsen, Svein Ottar. Issues in exploring consumer attitudes and choice of seafood. Universitetsforlaget 2006 ISBN 978-82-15-01036-6.s 292 - 327.

  • Honkanen, Pirjo; Verplanken, Bas; Olsen, Svein Ottar. Ethical values and motives driving organic food choice. Journal of Consumer Behaviour 2006; Volum 5. ISSN 1472-0817.s 420 - 430.

  • Olsen, Svein Ottar; Wilcox, James; Olsson, Ulf. Consequences of ambivalence on satisfaction and loyalty. Psychology & Marketing 2005; Volum 22 (3). ISSN 0742-6046.s doi: 10.1002/mar.20057.

  • Honkanen, Pirjo; Olsen, Svein Ottar; Verplanken, Bas. Intention to consume seafood - the importance of habit. Appetite 2005; Volum 45. ISSN 0195-6663.s 161 - 168.

  • Toften, Kjell; Olsen, Svein Ottar. The relationship between quality, cost, value, and use of export market information.. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.

  • Olsen, Svein Ottar. Antecedents of seafood consumption behaviour: An overview. Journal of Aquatic Food Product Technology 2004; Volum 13 (3). ISSN 1049-8850.s 79 - 91.

  • Toften, Kjell; Olsen, Svein Ottar. The relationships among quality, cost, value and use of export market information: An empirical study. Journal of International Marketing 2004; Volum 12 (2). ISSN 1069-031X.s 104 - 131.

  • Olsen, Svein Ottar; Honkanen, Pirjo; Myrland, Øystein. Preference-based segmentation: A study of meal preferences among Norwegian teenagers. Journal of Consumer Behaviour 2004; Volum 3 (3). ISSN 1472-0817.s 235 - 250.

  • Toften, Kjell; Olsen, Svein Ottar. The effect of export market information on organizational knowledge and firm performance.. International Marketing Review 2003; Volum 20 (1). ISSN 0265-1335.s 95 - 110.

  • Olsen, Svein Ottar. Understanding the relationship between age and seafood consumption: The mediating role of attitude, health involvement and convenience. Food Quality and Preference 2003; Volum 14 (3). ISSN 0950-3293.s 199 - 209.

  • Olsson, Ulf Henning; Olsen, Svein Ottar. The Effect Of Alternative Multientity Scaling Formats on The Consistency of Country-Of-Origin Attitudes. Journal of International Business Studies 2002; Volum 33 (1). ISSN 0047-2506.s 149 - 167.s doi: 10.1057/palgrave.jibs.8491009.

  • Olsen, Svein Ottar. Comparative evaluation and the relationship among quality performance, customer satisfaction and repurchase loyalty. Journal of the Academy of Marketing Science 2002; Volum 30 (3). ISSN 0092-0703.s 242 - 249.

  • Olsen, Svein Ottar. Consumer involvement in seafood as family meals in Norway: an application of the expectancy-value approach. Appetite 2001; Volum 36 (2). ISSN 0195-6663.s 173 - 186.

  • Olsen, Svein Ottar. Strength and conflicting valence in the measurement of food attitudes and preferences. Food Quality and Preference 1999; Volum 10. ISSN 0950-3293.s 483 - 494.

  • Olsen, Svein Ottar. Sjømat i norske husholdninger: Betydningen av holdninger, normer og forbruksbarrierer. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1998; Volum 8 (2). ISSN 0803-6799.s 120 - 132.

  • Olsen, Svein Ottar. Råvareproduksjon og markedsmakt – utfordringer for norsk fiskerinæring. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (1). ISSN 0803-6799.s 1 - 7.

  • Olsen, Svein Ottar. Kriser og beredskap: Forbrukernes reaksjoner på negativ produktomtale. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 1996; Volum 6 (2). ISSN 0803-6799.s 138 - 149.

  • Heide, Morten; Olsen, Svein Ottar. The influence of Product, contextual and individual characteristics on Food evaluation. 2017 ISBN 978-82-8266-146-1.

  • Olsen, Svein Ottar. Modning kan gi mer betalingsvilje. FiskeribladetFiskaren 2017.

  • Olsen, Svein Ottar. Sesongens muligheter. FiskeribladetFiskaren 2017.s 16 - .

  • Olsen, Svein Ottar. Felles markedsføring er effektivt for sjømat. FiskeribladetFiskaren 2016.s 16 - 16.

  • Olsen, Svein Ottar. Helsebevissthet og valg av sunn mat. Sjømat og helsekonferansen 2016-09-14 - 2016-09-15 2016.

  • Rørtveit, Asbjørn Warvik; Haugtvedt, Curtis; Olsen, Svein Ottar. Goal-derived categories and convenience: Influences on meal consideration set formation.. Nordic Conference on Consumer Research 2016-05-18 - 2016-05-19 2016.

  • Hansen, Ingrid Kristine; Olsen, Svein Ottar. Hvordan påvirker pakningselementer forbrukeropplevelser og kjøpsintensjon til eksklusiv fersk torsk. 2016.

  • Olsen, Svein Ottar. Skrei og mølje; naturens merkevare. FiskeribladetFiskaren 2016.s 28 - .

  • Heide, Morten; Olsen, Svein Ottar. The influence of visual and informational packaging attributes on consumer choice of fresh fish in Norway. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.

  • Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus gunter. Benefit based segmentation of Norwegian seafood consumers: The inclusion of salient packaging variables. International Food Marketing Research Symposium 2016-06-13 - 2016-06-14 2016.

  • Wien, Anders Hauge; Skallerud, kÅre; Olsen, Svein Ottar. Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity. EMAC 2016 2016-05-24 - 2016-05-27 2016.

  • Olsen, Svein Ottar. Barn og ungdoms holdninger og preferanser for fisk. NFR-forskningsdagene 2015 2015-09-18 - 2015-09-18 2015.

  • Alm, Siril; Olsen, Svein Ottar; Honkanen, Pirjo. Exploring social influences on children’s food attitudes and consumption. A dissertation for the degree of Philosophiae Doctor. 2015 ISBN 978-82-8266-101-0.

  • Heide, Morten; Olsen, Svein Ottar. Social context effects in product evaluation. 3rd Nordic Conference on Consumer Research 2014-05-21 - 2014-05-22 2014.

  • Olsen, Svein Ottar. Omdømme – Hvordan bygger du omdømme for din virksomhet. Næringsforeningens lederforum, Tromsø 2013-01-14 - 2013-01-14 2013.

  • Olsen, Svein Ottar; Tudoran, Alina. Satisfaction, loyalty and habit: An attitude-behavioural perspective. Honouring Klaus Grunert. Aarhus University, Aarhus, 2013-01-17 - 2013-01-17 2013.

  • Skallerud, kÅre; Olsen, Svein Ottar. Importerer eksportlærdom fra New Zealand. Dybde. Et magasin for Handelshøgskolen i Tromsø 2012.s 41 - 43.

  • Tudoran, Alina; Olsen, Svein Ottar. Functional forms of the satisfaction-loyalty intention and satifaction-willingness-to-pay relationships in a new product context. EMAC-2012 Conference 2012-05-22 - 2012-05-25 2012.

  • Skallerud, kÅre; Olsen, Svein Ottar. Consumers’ impulse buying of ready meals. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.

  • Skallerud, kÅre; Olsen, Svein Ottar. The differential effects of retail attribute on utilitarian versus hedonic shopping value. ANZMAC Conference 2010 2010-11-29 - 2010-12-01 2010.

  • Nystrand, Bjørn Tore; Olsen, Svein Ottar. Fisk i farta: En pådriver for holdningsendring blant ungdom?. (fulltekst) 2008.

  • Olsen, Svein Ottar; Østli, Jens. Spanske forbrukere er svært tilfredse med fersk oppdrettstorsk. Norsk Fiskeoppdrett 2008; Volum 33 (1). ISSN 0332-7132.s 12 - 15.

  • Olsen, Svein Ottar. Bekvemmelighet og fisk som rask eller tungvint middagsmat. Norsk Fiskeoppdrett 2008; Volum 33 (4). ISSN 0332-7132.s 66 - 69.

  • Nguyen, Thong Tien; Olsen, Svein Ottar. Motivation to consume fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Tuu, Ho Huy; Olsen, Svein Ottar; Anh, Nguyen Thri Kim. Satisfaction, involvement and loyalty toward fish in Vietnam. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. The role of ambivalence and conflicting preferences in consumers and family’s food choice. Food, Value and Taste. An interdisciplinary international conference. 2008-11-06 - 2008-11-07 2008.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Consumer concern for ethical issues in fish farming: A segmentation study. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. The relationship between convenience and fish consumption in Norway. IIFET 2008 2008-07-22 - 2008-07-25 2008.

  • Olsen, Svein Ottar. Consumer’s evaluation of new seafood products. The 5th SEAFOODplus Conference, 2008-06-08 - 2008-06-10 2008.

  • Rortveit, Asbjorn Warvik; Olsen, Svein Ottar. Attitude, knowledge and consideration set size in food consumption. AUSTRALIAN AND NEW ZEALAND MARKETING ACADEMY 2006-12-04 - 2006-12-06 2006.

  • Olsen, Svein Ottar. Beskrivelse av ulike modeller for eksportsamarbeid: Eksempler fra landbrukssektoren på New Zealand. Strategimøte i fiskeri- og havbruksnæringens forskningsfond 2005-05-09 - 2005.

  • Olsen, Svein Ottar. Den bekvemmelige forbruker. Norsk Fiskeoppdrett 2005 (2). ISSN 0332-7132.s 36 - 39.

  • Olsen, Svein Ottar; Hansen, Kåre. Modeller for markedsorganisering: fire eksempler fra næringsmiddelbransjen på New Zealand. 2005.

  • Olsen, Svein Ottar. Dagens konsument - en bekväm livsnjutare. Klar Färdiga Fisk 2005-05-31 - 2005.

  • Olsen, Svein Ottar. Forbrukerpreferanser og holdninger til mat og oppdrettsfisk. Forseminar 2004-03-25 - 2004-03-25 2004.

  • Hansen, Kåre; Myrland, Øystein; Olsen, Svein Ottar. Determining where to buy Seafood: A Cross-National Investigation into the Individual and National Cultural Antecedents of Store Choice Behaviour. ANZMAC'2004 Conference (fulltekst) 2004-11-29 - 2004-12-01 2004.

  • Olsen, Svein Ottar. Kvalitet i et forbrukerperspektiv. Håp i havet 2004-02-25 - 2004-02-25 2004.

  • Pientiak, Z; Olsen, Svein Ottar. Determinants of fish consumption: Role and importance of information. Congress on food, nutrition and health 2004-06-23 - 2004-06-26 2004.

  • Olsen, Svein Ottar. Hva forklarer norsk ungdoms lojalitet til fisk som middagsmat?. NFR-onferanse om samfunnsforskning innen matsektoren 2004-10-26 - 2004-10-26 2004.

  • Rustad, Kirsten; Olsen, Svein Ottar. Vellykket test med prerigor-filet i Brussel. Fisk - Industri og Marked 2004 (5-6). ISSN 0803-5822.s 36 - 36.

  • Olsen, Bjørn-Ivar; Olsen, Svein Ottar; Honkanen, Pirjo. Segmentering av det norske ungdomsmarkedet for middagsmat, fisk og fiskeretter. (fulltekst) 2003 (4/2003) ISBN 82-7251-514-8. ISSN 1890-579X.

  • Honkanen, Pirjo; Olsen, Svein Ottar. Norsk ungdoms preferanser og holdninger til fisk og fiskeprodukter. (fulltekst) 2001 (5/2001) ISBN 82-7251-468-0. ISSN 1890-579X.

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