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Jinghua Xie

School of Business and Economics in Tromsø

Job description:

Research on International Market of Seafood

Research on Tourism



2016-   Entrepreneurial Financial Management                                         

2012-    Applied Price Analysis            

2011  Econometric     

2009-2011        Market Analysis                    


Research interests

Statistics and Econometric, Empirical Market Analysis, Tourism

Research projects

  • The Role of China in the World Whitefish Flow, Funded by Norwegian Fishery Industry Fund (FHF), Norwegian Seafood Council, Nordea bank and Norwegian Sales Organization, 02/2012-05/2014

  • Market-based Harvest of Norwegian Spring-Spawn Herring (NVG), Funded by Norwegian Fishery Industry Fund (FHF), 03/2011- 01/2012. 
  • The Demand Structure of Spanish Salted Fish Market, Sub-project of NFR and industry funded research project “The Spanish salted fish market and the opportunities for Norwegian firms”, Funded by Norwegian Research Council, Norway, 06/ 2009-01/ 2010.
  • Consumer Profiles and Marketing Strategy for Norwegian Salted Fish in Spanish Market,  Sub-project of  NFR and industry funded research project “The Spanish salted fish market and the opportunities for Norwegian firms”, Funded by Norwegian Research Council, Norway, 06/ 2009-01/ 2010.



  • Ph.D.  Applied Economics,  University of Tromsø, Tromsø,  Norway,  2006-2009.
  • Exchange PhD student,   Auburn University, Auburn, AL , USA, 01-12/2007.
  • M.S.  International Trade,  Nanjing Agricultural University, China, 2000-2003.
  • B.S.   Business English,  Nanjing Agricultural University, China, 1993-1997.



Work Experience 

  • 10/2013-now           Associate professor at School of Business and Economics, UIT/The

                                       Arctic University of Norway, Norway

  • 02/2011-07/2011     Visiting scholar at Auburn University, USA
  • 10/2010-10/2013     Post doctor at Business School, University of Tromsø, Norway 
  • 02/2010-10/2010     Researcher at Business School, University of Tromsø, Norway 
  • 08/2009-01/2010     50% Researcher at Business School,  University of Tromsø, Norway
  • 08/2009-01/2010    50%Researcher at The Faculty of Social Science, University of Bergen,  


  • 06-07/2009             100%Researcher at The Faculty of Social Science, University of Bergen,  


  • 01-05/2009             25% Researcher at Department of Economics and Management, 

                                             University of Tromsø, Norway

  • 04/2004- 01/2006   Lecturer and Research Associate, Shanghai Ocean University, China
  • 08/1997-03/ 2004   Student Coordinator, Lecturer and Research Associate, Nanjing 

                                             Agricultural University, China


Alternative contact information

School of Economics and Management, Univeristy of Tromsø

Publications in CRIStin

  • Xie, Jinghua; Myrland, Øystein. Extending the Rotterdam Demand Model to Analyze Market Participation. Journal of Agricultural and Applied Economics 2018. ISSN 1074-0708.

  • Xie, Jinghua; Zhang, Dengjun. Shipping the good fish out? An empirical study on the EU Seafood imports under the EU's Generalized System of Preferences. Applied Economics 2017; Volum 49 (27). ISSN 0003-6846.s 2606 - 2617.s doi: 10.1080/00036846.2016.1243216.

  • Zhang, Dengjun; Xie, Jinghua; Affuso, Ermanno. An Efficiency and Productivity Analysis of the Agricultural Sector in Alabama. International Journal of Applied Economics 2017; Volum 14 (2). ISSN 1548-0003.s 19 - 36.

  • Prebensen, Nina Katrine; Xie, Jinghua. Efficacy of co-creation and mastering on perceived value and satisfaction in tourists' consumption. Tourism Management 2017; Volum 60. ISSN 0261-5177.s 166 - 176.s doi: 10.1016/j.tourman.2016.12.001.

  • Zhang, Dengjun; Xie, Jinghua. Investment and revenue cap under incentive regulation: The case study of the Norwegian electricity distributors. Cogent Economics & Finance 2017; Volum 5:1400900. ISSN 2332-2039.s 1 - 11.s doi: 10.1080/23322039.2017.1400900.

  • Zhang, Dengjun; Xie, Jinghua; Myrland, Øystein. How exchange rate affects Chinese processing trade? The case of ground fish. International Journal of Agricultural Resources, Governance and Ecology 2017; Volum 13 (3). ISSN 1462-4605.s 256 - 271.s doi: 10.1504/IJARGE.2017.086999.

  • Zhang, Dengjun; Myrland, Øystein; Xie, Jinghua. Firm Size, Commodity Price, and Interdependence between Firm-Level Stock Prices: The Case of Norwegian Salmon Industry. Applied Economics and Finance 2016; Volum 3 (4). ISSN 2332-7308.s 179 - 189.s doi: 10.11114/aef.v3i4.1864.

  • Yusuf, Muhammad; Xie, Jinghua; Trondsen, Torbjørn. Decision Process for Adoption of Innovative Products in the European Seafood Market: The Importance of Supply and Demand Factors. Journal of International Food & Agribusiness Marketing 2015; Volum 27 (4). ISSN 0897-4438.s 255 - 272.s doi: 10.1080/08974438.2014.918917.

  • Egeness, Finn-Arne; Myrland, Øystein; Xie, Jinghua. Produksjon av fryste torskefileter. Hvilke nasjoner skal produsere fryste filetprodukter av torsk for et globalt marked i framtiden?. (fulltekst) Økonomisk fiskeriforskning: Ledelse, marked, økonomi 2015; Volum 25 (1). ISSN 0803-6799.s 7 - 20.

  • Xie, Jinghua. Market Power of the Icelandic Salted Fish Industry in Spanish Markets. Springer 2015 ISBN 978-3-319-16404-5.s 155 - 166.s doi: 10.1007/978-3-319-16405-2_11.

  • Xie, Jinghua; Myrland, Øystein. Challenges of the Norwegian Salted Fish Industry in the Spanish Market. Springer 2015 ISBN 978-3-319-16404-5.s 137 - 153.s doi: 10.1007/978-3-319-16405-2_10.

  • Xie, Jinghua. Testing Advertising-Induced Rotation of Demand Curves in the EU Salmon Market. Aquaculture Economics & Management 2015; Volum 19 (2). ISSN 1365-7305.s 175 - 191.s doi: 10.1080/13657305.2015.1024344.

  • Xie, Jinghua; Zhang, Dengjun. Imperfect Competition and Structural Changes in the US Salmon Import Market. Marine Resource Economics 2014; Volum 29 (4). ISSN 0738-1360.s 375 - 389.s doi: 10.1086/678929.

  • Xie, Jinghua; Myrland, Øystein. Consistent Aggregation in Fish Demand:A study of French Salmon Demand. Marine Resource Economics 2011; Volum 26 (4). ISSN 0738-1360.s 267 - 280.

  • Xie, Jinghua; Myrland, Øystein. Modeling market structure of the Spanish salted fish market. Acta Agriculturæ Scandinavica - Section C 2010; Volum 7 (2-4). ISSN 1650-7541.s 119 - 127.s doi: 10.1080/16507541.2010.531942.

  • Jinghua, Xie; Kinnucan, Henry william; Myrland, Øystein. Demand elasticities for farmed salmon in world trade. European Review of Agricultural Economics 2009; Volum 36 (3). ISSN 0165-1587.s 425 - 445.s doi: 10.1093/erae/jbp028.

  • Xie, Jinghua; Kinnucan, Henry W.; Myrland, Øystein. The Effects of Exchange Rates on Export Prices of Farmed Salmon. Marine Resource Economics 2008; Volum 23. ISSN 0738-1360.s 432 - 441.

  • Trondsen, Torbjørn; Lindkvist, Knut Bjørn; Xie, Jinghua. Restructuring the Chinese seafood industry, global challenges and policy implications. (fulltekst) Marine Policy 2008; Volum 32. ISSN 0308-597X.s 432 - 441.s doi: 10.1016/j.marpol.2007.08.009.

  • Lindkvist, Knut Bjørn; Trondsen, Torbjørn; Xie, Jinghua. Restructing the Chinese Seafood Industry, Global Challenge and Policy Implication. Marine Policy 2008; Volum 32. ISSN 0308-597X.s 432 - 441.

  • Gao, Jian; Yang, Zhengyong; Xie, Jinghua. Demand, Markets and Trade of Farmed Fishery Products in China. FAO Fisheries Proceeding 2006. ISSN 1813-3940.s 263 - 270.

  • Xie, Jinghua. Analysis on Chinese Import and Export of Salmon. 2005 ISBN 82-491-0366-1.s 259 - 266.

  • Xie, Jinghua. Research on Export of Norwegian Salmon to Shanghai Market. 2005 ISBN 82-491-0366-1.s 247 - 257.

  • Egeness, Finn-Arne; Xie, Jinghua; Myrland, Øystein. Hvem skal produserte fryste torskefileter?. Norsk Sjømat 2014 (1). ISSN 0807-1551.s 20 - 23.

  • Xie, Jinghua. Modeling Source-Differentiated Demand of Framed Atlantic Salmon. 2009 ISBN 978-82-91086-68-2.

  • Xie, Jinghua. Halo Effects of Norwegian Salmon Promotion on EU salmon Demand. 2008 ISBN 0-9763432-5-8.

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