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Nils Magne Larsen

Associate professor
School of Business and Economics in Harstad




Teaching

BED-2122 Retail Management

BED-3050 Consumer Behavior and In-store Marketing

Publications in CRIStin


  • Larsen, Nils Magne; Sigurdsson, Valdimar. What affects shopper's choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model. International Review of Retail Distribution & Consumer Research 2019; Volum 29 (4). ISSN 0959-3969.s 376 - 408.s doi: 10.1080/09593969.2019.1581074.

  • Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Fagerstrøm, Asle; Foxall, Gordon R.. The Marketing Firm: Retailer and consumer contingencies. Managerial and Decision Economics 2019. ISSN 0143-6570.

  • Menon, Vishnu R.G.; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Sørensen, Herbrog; Marteinsdottir, Helena Gunnars; Foxall, Gordon R.. How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management 2019; Volum 79. ISSN 0969-6997.s doi: 10.1016/j.jairtraman.2019.05.002.

  • Sigurdsson, Valdimar; Menon, Vishnu R.G.; Hallgrimsson, Atli Geir; Larsen, Nils Magne; Fagerstrøm, Asle. Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements. Journal of Promotion Management 2018; Volum 24 (5). ISSN 1049-6491.s 694 - 714.s doi: 10.1080/10496491.2018.1405523.

  • Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen. The Use of Observational Technology to Study In-Store Behavior: Consumer Choice, Video Surveillance, and Retail Analytics. The Behavior Analyst 2017; Volum 40 (2). ISSN 0738-6729.s 343 - 371.s doi: 10.1007/s40614-017-0121-x.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle. Behavior Analysis of In-Store Consumer Behavior. Routledge 2016 ISBN 9780415729925.s 40 - 50.

  • Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Foxall, G. R.. Consumer attention to price in social commerce: Eye tracking patterns in retail clothing. Journal of Business Research 2016; Volum 69 (11). ISSN 0148-2963.s 5008 - 5013.s doi: 10.1016/j.jbusres.2016.04.072.

  • Larsen, Nils Magne; Korneliussen, Tor. Must Online Retailers Constantly Innovate and Experiment to Survive and Prosper?. IGI Global 2016 ISBN 1466697873.s 603 - 610.s doi: 10.4018/978-1-4666-9787-4.ch044.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Menon, R.G. Vishnu. Behavioral Analysis of Online Consumer Behavior. Routledge 2016 ISBN 9780415729925.s 51 - 64.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Gunnarsson, Didrik. Healthy food products at the point of purchase: An in-store experimental analysis. Journal of Applied Behavior Analysis 2014; Volum 47 (1). ISSN 0021-8855.s 151 - 154.s doi: 10.1002/jaba.91.

  • Sigurdsson, Valdimar; Kahamseh, Saeed; Gunnarsson, Didrik; Larsen, Nils Magne; Foxall, Gordon R.. An econometric examination of the behavioral perspective model in the context of Norwegian retailing. The Psychological Record 2013; Volum 63 (2). ISSN 0033-2933.s 277 - 294.s doi: 10.11133/j.tpr.2013.63.2.004.

  • Gunnarsson, Didrik; Sigurdsson, Valdimar; Larsen, Nils Magne. Healthy Food Products at the Point of Purchase: An In-Store Experimental Analysis. Proceedings - EMAC 2013. ISSN 1027-3395.

  • Larsen, Nils Magne; Korneliussen, Tor. Effects of entrepreneurial orientation on online retail performance. International Journal of Electronic Marketing and Retailing 2012; Volum 5 (1). ISSN 1741-1025.s 77 - 93.s doi: 10.1504/IJEMR.2012.047600.

  • Sigurdsson, Valdimar; Larsen, Nils-Magne; Gunnarsson, Didrik. An in-store experimental analysis of consumers' selection of fruits and vegetables. Service Industries Journal 2011; Volum 31 (15). ISSN 0264-2069.s 2587 - 2602.s doi: 10.1080/02642069.2011.531126.

  • Rokkan, Aksel Ivar; Larsen, Nils Magne. Does Market orientation Improve Company Performance?. Proceedings - EMAC 2011. ISSN 1027-3395.

  • Sigurdsson, Valdimar; Larsen, Nils-Magne; Gunnarsson, Didrik. The behavioural economics of neutral and upward sloping demand curves in retailing. Service Industries Journal 2011; Volum 31 (15). ISSN 0264-2069.s 2543 - 2558.s doi: 10.1080/02642069.2011.531127.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Gunnarsson, Didrik. Consumer primrose path in the selection of fruit and vegetables: an in-store experimental analysis. Proceedings - EMAC 2010 (39th EMAC). ISSN 1027-3395.

  • Larsen, Nils Magne; Korneliussen, Tor. An examination of the entrepreneurial orientation construct and its link to performance. Proceedings - EMAC 2009. ISSN 1027-3395.

  • Larsen, Nils Magne; Rokkan, Aksel Ivar. Factors influencing the performance of retailers involved in e-commerce activities: a study of Norwegian retailers. Proceedings - EMAC 2008. ISSN 1027-3395.

  • Larsen, Nils Magne. Internettsatsingen - tar vi for lett på oppgaven?. Magma - Tidsskrift for økonomi og ledelse 2003; Volum 6 (6). ISSN 1500-0788.s 81 - 86.

  • Larsen, Nils Magne; Joynt, Pat. High-Speed Management and Contingency Value Chains: Time as a Competitive Advantage in the Global Marketplace. SUNY Press 1994 ISBN 0-7914-1813-8.s 139 - 170.

  • Larsen, Nils Magne. Markedsføring over Internett - Fra teknologi til lønnsomhet. Fagbokforlaget 2003 ISBN 82-7674-820-1.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Alemu, Mohammed H.; Gallogly, Joe K.; Menon, Vishnu R.G.; Fagerstrøm, Asle. Combining choice based conjoint analysis and in-store experiments to estimate the importance of social influence on consumers’ purchase of fresh fish. INEKA 2019 Knowledge, Business, and Innovation. Economies and sustainability of future growth 2019-06-11 - 2019-06-13 2019.

  • Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen. What gets measured gets managed: Retail analytics, environmental rating, and in-store experiments for healthy food promotion. ABAI 45th Annual Convention 2019-05-25 - 2019-05-27 2019.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Gallogly, Joseph K.; Menon, Vishnu R.G.; Fagerstrøm, Asle. Crowning the customer: Consumer laboratory and in-store experiments for healthy food promotion. ABAI 45th Annual Convention 2019-05-25 - 2019-05-27 2019.

  • Larsen, Nils Magne. Dagens butikklayout er lite tilpasset kundenes kjappe handleturer!. Analysen - Norges Markedsanalyseforening 2018 (2).s 6 - 7.

  • Larsen, Nils Magne. The Retail Marketing Firm and its True Customers: Defining and Quantifying the Asymmetric Contingencies of Convenience and Profits. The Marketing Firm - Seminar 2018-12-14 - 2018-12-14 2018.

  • Sigurdsson, Valdimar; Menon, Vishnu R.G.; Fagerstrøm, Asle; Larsen, Nils Magne; Sørensen, Herborg. From Likes to Shares: Factors Influencing Engagement Behaviours on Facebook and Twitter. 25th Recent Advances in Retailing and Services Science Conference 2018-07-16 - 2018-07-19 2018.

  • Larsen, Nils Magne; Sigurdsson, Valdimar. Carrying Equipment Choices in Retailing: The Development of a Conceptual Framework. 25th Recent Advances in Retailing and Consumer Services Science Conference 2018-07-16 - 2018-07-19 2018.

  • Larsen, Nils Magne; Breivik, Jørgen; Sigurdsson, Valdimar. How shoppers’ in-store behaviors deviate based on consumers’ choice of carrying equipment. 47th European Marketing Academy Annual Conference (EMAC) 2018-05-29 - 2018-06-01 2018.

  • Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Erikson, Niklas. Nudging Healthy Food Consumption With Smart Carts (Applied Research). ABA 44th Annual Convention 2018-05-24 - 2018-05-28 2018.

  • Larsen, Nils Magne. Gir kartlegging av kundenes kroppsbevegelser i kjøpsøyeblikket en ny type atferds data?. Frokostseminar - Butikken som eksperiment lab 2018-01-30 - 2018-01-30 2018.

  • Larsen, Nils Magne; Sigurdsson, Valdimar. Video Surveillance Research: New Insights and the Ethics Involved. Pearson Education Academic Publisher 2017 ISBN 978-1-292-15326-1.s 60 - 61.

  • Sigurdsson, Valdimar; Larsen, Nils Magne. The Use of Technology to Study Important In-Store Customer Touch-Points: Advancing Conceptualisation, Methodology and Application in Consumer Behaviour Analysis.. ABAI 9th International Conference 2017-11-14 - 2017-11-15 2017.

  • Larsen, Nils Magne. Teknologi for å studere forbrukeratferd i sisteleddet, samt nylig forskning på bevegelsesatferd. Fagnettverk for Service og Samferdsel 2017-11-20 - 2017-11-20 2017.

  • Sigurdsson, Valdimar; Menon, Vishnu R.G.; Hallgrimsson, Atli Geir; Larsen, Nils Magne; Fagerstrøm, Asle. Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements. Global Innovation and Knowledge Academy (GIKA) Conference 2017-06-28 - 2017-06-30 2017.

  • Larsen, Nils Magne. How data on consumers' complete in-store journeys provide valuable insight to digital advertising in physical stores. Invited speaker.. Data-Driven Decisions in Online Advertisement 2017-06-09 - 2017-06-10 2017.

  • Larsen, Nils Magne. Når omsetningen styres av kundens fart, retning og bevegelser: Erfaringer fra detaljert analyse av kundestrøm i dagligvarebutikker. Fagdag 2017-02-10 - 2017-02-10 2017.

  • Menon, Vishnu R.G.; Sigurdsson, Valdimar; Fagerstrøm, Asle; Larsen, Nils Magne; Foxall, Gordon R.. Influencing Consumer Observational Behavior in Social Media Marketing: A Focus on Pricing and Total Time Spent on Site. ABAI 42nd Annual Convention 2016-05-27 - 2016-05-31 2016.

  • Sigurdsson, Valdimar; Menon, Vishnu R.G.; Larsen, Nils Magne; Fagerstrøm, Asle; Foxall, Gordon R.. Understanding consumers’ attention to pricing: A Facebook study using conjoint and eye-tracking experiments. The European institute of retailing and services studies (EIRASS) conference 2016-07-11 - 2016-07-14 2016.

  • Larsen, Nils Magne; Menon, Vishnu R.G.; Sigurdsson, Valdimar; Fagerstrøm, Asle. Consumers' fixation pattern on the most important stimuli when shopping Apparels on social media platforms. European Marketing Academy Conference (EMAC) 2016-05-24 - 2016-05-27 2016.

  • Larsen, Nils Magne; Gunnarsson, Didrik; Sigurdsson, Valdimar. Hvordan bruk av eksperimenter kan forbedre vår kunnskap om forbrukeratferd. Cappelen Damm Akademisk 2016 ISBN 978-82-02-48812-3.s 141 - 151.

  • Menon, R.G. Vishnu; Sigurdsson, Valdimar; Fagerstrøm, Asle; Larsen, Nils Magne; Foxall, Gordon R.. Consumers’ Attention to Pricing in Social Commerce: An Explorative Study in the Context of Clothing Retailing Using Conjoint Analysis and Eye Tracking. Global Innovation and Knowledge Academy Conference 2016 (GIKA) 2016-03-20 - 2016-03-23 2016.

  • Larsen, Nils Magne. Fem år med målrettet satsing på eksportutvikling i Troms: Har resultatene svart til forventningene? Følgeforskning på oppdrag fra Innovasjon Norge. 2013.

  • Larsen, Nils Magne; Rokkan, Aksel Ivar; Ndubueze, Graham. Factors affecting the performance of retailers involved in e-commerce. The 23rd Annual NOFOMA Conference 2011-06-09 - 2011-06-10 2011.

  • Larsen, Nils-Magne. Market orientation, entrepereneurial orientation, level of e-commerce sophistication and performance : a study of Norwegian retailers. 2007.

  • Larsen, Nils-Magne. The relationships between market orientation, entrepereneurial orientation, level of e-commerce sophistication and performance : a study of Norwegian retailers. 2007.s 54 - 59.

  • Larsen, Nils Magne. Markedskommunikasjon - Studiehefte. 1998.

  • Larsen, Nils Magne. Markedsanalyse - Studiehefte. 1997.

  • Larsen, Nils Magne; Jensen, Tore Leif. Internasjonal Markedsføring - Studiehefte. 1996.

  • Larsen, Nils Magne; Ilstad, Christin; Bekken, Tove. A pilot study of the export decision of small and medium-sized North-Norwegian firms. The 7th Nordic Conference of Small Business 1992-06-04 - 1992-06-06 1992.