Nils Magne Larsen
Professor
Job description
Consumer behavior, shopper behavior, in-store marketing, eksperiments, health and sustainability signaling.
Valdimar Sigurdsson,
Nils Magne Larsen,
Michał Folwarczny,
Asle Fagerstrøm,
R.G. Vishnu Menon,
Freyja Thoroddsen Sigurdardottir
:
The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
Michał Folwarczny,
Nils Magne Larsen,
Tobias Otterbring,
Agata Gasiorowska,
Valdimar Sigurdsson
:
Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns
Nils Magne Larsen,
Valdimar Sigurdsson,
Didrik Gunnarsson
:
Environmental cues for healthy food marketing: The importance of in-store research into three conversions
Valdimar Sigurdsson,
Nils Magne Larsen,
Rakel Gyda Palsdottir,
Michal Folwarczny,
R.G. Vishnu Menon,
Asle Fagerstrøm
:
Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
Asle Fagerstrøm,
Niklas Eriksson,
Sirinna Khamtanet,
Premruedee Jitkuekul,
Valdimar Sigurdsson,
Nils Magne Larsen
:
The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping
Valdimar Sigurdsson,
Nils Magne Larsen,
Hulda Karen Gudmundsdottir,
Mohammed Hussen Alemu,
R.G. Vishnu Menon,
Asle Fagerstrøm
:
Social media: Where customers air their troubles—How to respond to them?
Jørgen Breivik,
Nils Magne Larsen,
Sverre Braathen Thyholdt,
Øystein Myrland
:
Measuring inventory turnover efficiency using
stochastic frontier analysis: building materials and
hardware retail chains in Norway.
Nils Magne Larsen,
Jørgen Breivik
:
Sosial distansering i dagligvarebutikker: Kundeatferd før, under og etter annonsering av koronarestriksjoner
Magma - Tidsskrift for økonomi og ledelse 2020 ARKIV
Nils Magne Larsen,
Valdimar Sigurdsson,
Jørgen Breivik,
Jacob Lund Orquin
:
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Nils Magne Larsen,
Valdimar Sigurdsson
:
What affects shopper's choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model
Valdimar Sigurdsson,
Nils Magne Larsen,
Arna Dogg Sigfussdottir,
Asle Fagerstrøm,
Mohammed Hussen Alemu,
Michal Folwarczny
et al.:
The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation
Valdimar Sigurdsson,
Nils Magne Larsen,
Mohammed Hussen Alemu,
Joseph K. Gallogly,
Vishnu R.G. Menon,
Asle Fagerstrøm
:
Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
Asle Fagerstrøm,
Philip Richartz,
Sanchit Pawar,
Nils Magne Larsen,
Valdimar Sigurdsson,
Niklas Eriksson
:
The relative importance of healthy food labels when shopping for groceries online
R.G. Vishnu Menon,
Valdimar Sigurdsson,
Nils Magne Larsen,
Asle Fagerstrøm,
Herborg Sørensen,
Helena Gunnars Marteinsdóttir
et al.:
How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
Nils Magne Larsen,
Valdimar Sigurdsson,
Jørgen Breivik,
Asle Fagerstrøm,
Gordon R. Foxall
:
The marketing firm: Retailer and consumer contingencies
Valdimar Sigurdsson,
Vishnu R.G. Menon,
Atli Geir Hallgrimsson,
Nils Magne Larsen,
Asle Fagerstrøm
:
Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements
Nils Magne Larsen
:
Hva har vi lært fra forskning på forbrukeratferd i Coop butikker? Lederseminar Coop Nord SA
2022
Nils Magne Larsen
:
Forbrukeratferd og innovasjon i sisteleddet av verdikjeden for mat - foredrag for styret ved Fakultet for Biovitenskap, Fiskeri og Økonomi ved UiT
2022
Valdimar Sigurdsson,
Nils Magne Larsen,
Michał Folwarczny,
Asle Fagerstrøm,
Vishnu R.G. Menon,
Freya Thoroddsen Sigurdardottir
:
The Importance of Relative Customer-Based Label Equity when Signaling Sustainability and Health with Certifications and Tags
2022
Nils Magne Larsen
:
UiT professor om ny butikk i Harstad: - Det blir kniving om kundene, men ikke lavere priser
12. January 2022
Nils Magne Larsen,
Valdimar Sigurdsson,
Jørgen Breivik,
Jacob L. Orquin
:
Servicing shoppers on shorter trips: The quick-trip dilemma
2022
Nils Magne Larsen
:
Har du denne avtalen hos Polar Kraft? - Sykt høyt priset. Et ran
23. February 2022
Nils Magne Larsen
:
Ettermiddagssending fra NRK Troms og Finnmark: Matvareprisene
10. February 2022
Nils Magne Larsen
:
Bærekraftsmerking
2022
Valdimar Sigurdsson,
Nils Magne Larsen,
Rakel Gyda Palsdottir,
Michal Folwarczny,
Vishnu R.G. Menon,
Asle Fagerstrøm
:
Is sustainable online food signaling good business?
Yes, with sustainability tagging
2021
Asle Fagerstrøm,
Nils Magne Larsen
:
Gode vaner krever godt vedlikehold
2021 FULLTEKST
Asle Fagerstrøm,
Nils Magne Larsen
:
Vil våre nye, gode vaner bestå?
Dagens Perspektiv 2021
Nils Magne Larsen
:
UiT-professor mener nettleia er usosial: Favoriserer de som bruker mye strøm
21. October 2021
Nils Magne Larsen
:
Kiwi vil åpne enda en butikk i Harstad: - Overetablering sier eksperten
14. February 2021
Valdimar Sigurdsson,
Nils Magne Larsen,
Hulda Karen Gudmundsdottir,
Mohammed Hussen Alemu,
R.G. Vishnu Menon,
Asle Fagerstrøm
:
Customer social media complaints and service recovery strategies: How to sustain a customer relationship?
2020
Nils Magne Larsen
:
Når hukommelsen svikter: Hva skjer når vi er i butikken og ikke har med oss handlelapp?
2020
Nils Magne Larsen
:
Når hukommelsen svikter: Vi glemmer å kjøpe det vi ønsker, så vi kjøper det vi blir påminnet om i butikken
2020
Nils Magne Larsen
:
Når hukommelsen svikter: Vi glemmer å kjøpe det vi ønsker, så vi kjøper det vi finner
2020
Nils Magne Larsen
:
Forsker på hvorfor vi glemmer når vi er i butikken
20. September 2020 OMTALE
Nils Magne Larsen
:
Mange professorer på UiT Campus Harstad
03. March 2020
Valdimar Sigurdsson,
Nils Magne Larsen,
Joseph K. Gallogly,
Vishnu R.G. Menon,
Asle Fagerstrøm
:
Crowning the customer: Consumer laboratory and in-store experiments for healthy food promotion
2019
Valdimar Sigurdsson,
Nils Magne Larsen,
Mohammed H. Alemu,
Joe K. Gallogly,
Vishnu R.G. Menon,
Asle Fagerstrøm
:
Combining choice based conjoint analysis and in-store experiments to estimate the importance of social influence on consumers’ purchase of fresh fish
2019
Nils Magne Larsen,
Valdimar Sigurdsson,
Jørgen Breivik
:
What gets measured gets managed: Retail analytics, environmental rating, and in-store experiments for healthy food promotion
2019
Nils Magne Larsen
:
Mat, Helse og Klima: Det vi spiser bestemmes av hva vi velger når vi er i butikken
2019
Valdimar Sigurdsson,
Nils Magne Larsen,
Asle Fagerstrøm,
Niklas Erikson
:
Nudging Healthy Food Consumption With Smart Carts (Applied Research)
2018
Valdimar Sigurdsson,
Vishnu R.G. Menon,
Asle Fagerstrøm,
Nils Magne Larsen,
Herborg Sørensen
:
From Likes to Shares: Factors Influencing Engagement Behaviours on Facebook and Twitter
2018
Nils Magne Larsen,
Jørgen Breivik,
Valdimar Sigurdsson
:
How shoppers’ in-store behaviors deviate based on consumers’ choice of carrying equipment
2018
Nils Magne Larsen
:
Gir kartlegging av kundenes kroppsbevegelser i kjøpsøyeblikket en ny type atferds data?
2018
Nils Magne Larsen,
Valdimar Sigurdsson
:
Carrying Equipment Choices in Retailing: The Development of a Conceptual Framework
2018
Nils Magne Larsen
:
The Retail Marketing Firm and its True Customers: Defining and Quantifying the Asymmetric Contingencies of Convenience and Profits
2018
Nils Magne Larsen
:
Dagens butikklayout er lite tilpasset kundenes kjappe handleturer!
Analysen - Norges Markedsanalyseforening 2018
Nils Magne Larsen
:
Når omsetningen styres av kundens fart, retning og bevegelser: Erfaringer fra detaljert analyse av kundestrøm i dagligvarebutikker
2017
Nils Magne Larsen
:
How data on consumers' complete in-store journeys provide valuable insight to digital advertising in physical stores. Invited speaker.
2017
Valdimar Sigurdsson,
Nils Magne Larsen
:
The Use of Technology to Study Important In-Store Customer Touch-Points: Advancing Conceptualisation, Methodology and Application in Consumer Behaviour Analysis.
2017
Nils Magne Larsen
:
Teknologi for å studere forbrukeratferd i sisteleddet, samt nylig forskning på bevegelsesatferd
2017
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Teaching
BED-2145 Active retailing and consumer behavior
BED-3076 Consumer behavior
Member of research group
Campus Harstad