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  3. Nils Magne Larsen
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School of Business and Economics in Harstad nils.magne.larsen@uit.no +4777058227 +47 91314427 Harstad Campus Harstad

Nils Magne Larsen

Professor

  • Asle Fagerstrøm, Niklas Eriksson, Sirinna Khamtanet, Premruedee Jitkuekul, Valdimar Sigurdsson, Nils Magne Larsen :
    The relative impact of health communication conveyed via quick response codes: A conjoint experiment among young thai consumers doing grocery shopping
    Health Marketing Quarterly 2022 ARKIV / DOI
  • Valdimar Sigurdsson, Nils Magne Larsen, Rakel Gyda Palsdottir, Michal Folwarczny, R.G. Vishnu Menon, Asle Fagerstrøm :
    Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels
    Journal of Business Research 2022 ARKIV / DOI
  • Valdimar Sigurdsson, Nils Magne Larsen, Hulda Karen Gudmundsdottir, Mohammed Hussen Alemu, R.G. Vishnu Menon, Asle Fagerstrøm :
    Social media: Where customers air their troubles—How to respond to them?
    Journal of Innovation & Knowledge (JIK) 2021 ARKIV / DOI
  • Jørgen Breivik, Nils Magne Larsen, Sverre Braathen Thyholdt, Øystein Myrland :
    Measuring inventory turnover efficiency using stochastic frontier analysis: building materials and hardware retail chains in Norway.
    International journal of systems science: Operations & logistics 2021 ARKIV / DOI
  • Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik, Jacob Lund Orquin :
    The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
    Journal of Business Research 2020 ARKIV / DOI
  • Nils Magne Larsen, Jørgen Breivik :
    Sosial distansering i dagligvarebutikker: Kundeatferd før, under og etter annonsering av koronarestriksjoner
    Magma - Tidsskrift for økonomi og ledelse 2020 ARKIV
  • Valdimar Sigurdsson, Nils Magne Larsen, Arna Dogg Sigfussdottir, Asle Fagerstrøm, Mohammed Hussen Alemu, Michal Folwarczny et al.:
    The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation
    Managerial and Decision Economics (MDE) 2019 ARKIV / DOI
  • R.G. Vishnu Menon, Valdimar Sigurdsson, Nils Magne Larsen, Asle Fagerstrøm, Herborg Sørensen, Helena Gunnars Marteinsdóttir et al.:
    How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors
    Journal of Air Transport Management 2019 ARKIV / DOI
  • Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik, Asle Fagerstrøm, Gordon R. Foxall :
    The marketing firm: Retailer and consumer contingencies
    Managerial and Decision Economics (MDE) 2019 ARKIV / DOI
  • Nils Magne Larsen, Valdimar Sigurdsson :
    What affects shopper's choices of carrying devices in grocery retailing and what difference does it make? A literature review and conceptual model
    International Review of Retail Distribution & Consumer Research 2019 ARKIV / DOI
  • Valdimar Sigurdsson, Nils Magne Larsen, Mohammed Hussen Alemu, Joseph K. Gallogly, Vishnu R.G. Menon, Asle Fagerstrøm :
    Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing
    Journal of Business Research 2019 ARKIV / DOI
  • Asle Fagerstrøm, Philip Richartz, Sanchit Pawar, Nils Magne Larsen, Valdimar Sigurdsson, Niklas Eriksson :
    The relative importance of healthy food labels when shopping for groceries online
    Procedia Computer Science 2019 ARKIV / DOI
  • Valdimar Sigurdsson, Vishnu R.G. Menon, Atli Geir Hallgrimsson, Nils Magne Larsen, Asle Fagerstrøm :
    Factors Affecting Attitudes and Behavioral Intentions Toward In-app Mobile Advertisements
    Journal of Promotion Management 27. December 2017 ARKIV / DOI
  • Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik :
    The Use of Observational Technology to Study In-Store Behavior: Consumer Choice, Video Surveillance, and Retail Analytics
    The Behavior Analyst 2017 ARKIV / DOI
  • Nils Magne Larsen :
    UiT professor om ny butikk i Harstad: - Det blir kniving om kundene, men ikke lavere priser
    12. January 2022
  • Nils Magne Larsen :
    Bærekraftsmerking
    2022
  • Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Asle Fagerstrøm, Vishnu R.G. Menon, Freya Thoroddsen Sigurdardottir :
    The Importance of Relative Customer-Based Label Equity when Signaling Sustainability and Health with Certifications and Tags
    2022
  • Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik, Jacob L. Orquin :
    Servicing shoppers on shorter trips: The quick-trip dilemma
    2022
  • Nils Magne Larsen :
    Har du denne avtalen hos Polar Kraft? - Sykt høyt priset. Et ran
    23. February 2022
  • Nils Magne Larsen :
    Ettermiddagssending fra NRK Troms og Finnmark: Matvareprisene
    10. February 2022
  • Nils Magne Larsen :
    Forbrukeratferd og innovasjon i sisteleddet av verdikjeden for mat - foredrag for styret ved Fakultet for Biovitenskap, Fiskeri og Økonomi ved UiT
    2022
  • Nils Magne Larsen :
    Hva har vi lært fra forskning på forbrukeratferd i Coop butikker? Lederseminar Coop Nord SA
    2022
  • Nils Magne Larsen :
    Kiwi vil åpne enda en butikk i Harstad: - Overetablering sier eksperten
    14. February 2021
  • Valdimar Sigurdsson, Nils Magne Larsen, Rakel Gyda Palsdottir, Michal Folwarczny, Vishnu R.G. Menon, Asle Fagerstrøm :
    Is sustainable online food signaling good business? Yes, with sustainability tagging
    2021
  • Nils Magne Larsen :
    UiT-professor mener nettleia er usosial: Favoriserer de som bruker mye strøm
    21. October 2021
  • Asle Fagerstrøm, Nils Magne Larsen :
    Gode vaner krever godt vedlikehold
    2021 FULLTEKST
  • Asle Fagerstrøm, Nils Magne Larsen :
    Vil våre nye, gode vaner bestå?
    Dagens Perspektiv 2021
  • Valdimar Sigurdsson, Nils Magne Larsen, Hulda Karen Gudmundsdottir, Mohammed Hussen Alemu, R.G. Vishnu Menon, Asle Fagerstrøm :
    Customer social media complaints and service recovery strategies: How to sustain a customer relationship?
    2020
  • Nils Magne Larsen :
    Når hukommelsen svikter: Hva skjer når vi er i butikken og ikke har med oss handlelapp?
    2020
  • Nils Magne Larsen :
    Når hukommelsen svikter: Vi glemmer å kjøpe det vi ønsker, så vi kjøper det vi blir påminnet om i butikken
    2020
  • Nils Magne Larsen :
    Når hukommelsen svikter: Vi glemmer å kjøpe det vi ønsker, så vi kjøper det vi finner
    2020
  • Nils Magne Larsen :
    Mange professorer på UiT Campus Harstad
    03. March 2020
  • Nils Magne Larsen :
    Forsker på hvorfor vi glemmer når vi er i butikken
    20. September 2020 OMTALE
  • Valdimar Sigurdsson, Nils Magne Larsen, Mohammed H. Alemu, Joe K. Gallogly, Vishnu R.G. Menon, Asle Fagerstrøm :
    Combining choice based conjoint analysis and in-store experiments to estimate the importance of social influence on consumers’ purchase of fresh fish
    2019
  • Nils Magne Larsen, Valdimar Sigurdsson, Jørgen Breivik :
    What gets measured gets managed: Retail analytics, environmental rating, and in-store experiments for healthy food promotion
    2019
  • Valdimar Sigurdsson, Nils Magne Larsen, Joseph K. Gallogly, Vishnu R.G. Menon, Asle Fagerstrøm :
    Crowning the customer: Consumer laboratory and in-store experiments for healthy food promotion
    2019
  • Nils Magne Larsen :
    Mat, Helse og Klima: Det vi spiser bestemmes av hva vi velger når vi er i butikken
    2019
  • Nils Magne Larsen :
    The Retail Marketing Firm and its True Customers: Defining and Quantifying the Asymmetric Contingencies of Convenience and Profits
    2018
  • Nils Magne Larsen :
    Dagens butikklayout er lite tilpasset kundenes kjappe handleturer!
    Analysen - Norges Markedsanalyseforening 2018
  • Nils Magne Larsen, Valdimar Sigurdsson :
    Carrying Equipment Choices in Retailing: The Development of a Conceptual Framework
    2018
  • Valdimar Sigurdsson, Vishnu R.G. Menon, Asle Fagerstrøm, Nils Magne Larsen, Herborg Sørensen :
    From Likes to Shares: Factors Influencing Engagement Behaviours on Facebook and Twitter
    2018
  • Nils Magne Larsen, Jørgen Breivik, Valdimar Sigurdsson :
    How shoppers’ in-store behaviors deviate based on consumers’ choice of carrying equipment
    2018
  • Valdimar Sigurdsson, Nils Magne Larsen, Asle Fagerstrøm, Niklas Erikson :
    Nudging Healthy Food Consumption With Smart Carts (Applied Research)
    2018
  • Nils Magne Larsen :
    Gir kartlegging av kundenes kroppsbevegelser i kjøpsøyeblikket en ny type atferds data?
    2018
  • Nils Magne Larsen, Valdimar Sigurdsson :
    Video Surveillance Research: New Insights and the Ethics Involved
    Pearson Education Academic Publisher 2017
  • Valdimar Sigurdsson, Nils Magne Larsen :
    The Use of Technology to Study Important In-Store Customer Touch-Points: Advancing Conceptualisation, Methodology and Application in Consumer Behaviour Analysis.
    2017
  • Nils Magne Larsen :
    Teknologi for å studere forbrukeratferd i sisteleddet, samt nylig forskning på bevegelsesatferd
    2017
  • Valdimar Sigurdsson, Vishnu R.G. Menon, Atli Geir Hallgrimsson, Nils Magne Larsen, Asle Fagerstrøm :
    Factors affecting attitudes and behavioral intentions towards in-app mobile advertisements
    2017
  • Nils Magne Larsen :
    How data on consumers' complete in-store journeys provide valuable insight to digital advertising in physical stores. Invited speaker.
    2017
  • Nils Magne Larsen :
    Når omsetningen styres av kundens fart, retning og bevegelser: Erfaringer fra detaljert analyse av kundestrøm i dagligvarebutikker
    2017

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    Teaching

    BED-2145 Active retailing and consumer behavior

    BED-3076 Consumer behavior


    Member of research group

    Sustainable Marketing (SUM)   Norsk innhold
    Campus Harstad