Idea Evaluation and Strategy

Fakultet for biovitenskap, fiskeri og økonomi

Theoretical. This course may be taken as a singular course.

The course is divided into two sections: The first section gives a general overview of idea evaluation, understanding and determining the important assets and features of a specific idea or project, and the clarification of the ownership structure surrounding the idea or project. The second section deals with strategies for evaluating ideas and exploring their commercial feasibility and preparing for competitive strategies in the market. The section also gives training in how to use patent and other types of databases for early-stage analysis of technological, competitive and market opportunities.

The aim of the course is to ensure that students are aware of the critical role that idea evaluations play in the commercialization of knowledge based ideas, be able to implement idea evaluations and carry out feasibility studies as well as build competitive strategies to launce the idea into the market. The tools and constructions presented in the course will be understood in the context of evaluating the commercial potential of an idea, and how it is to be realized. The course puts particular emphasis on how different actors such as researchers, technology transfer offices (TTOs), knowledge-based companies etc can utilize project evaluation tools in order to achieve a comprehensive overview of the overall potential of an idea and how this overview can provide understanding of required steps of development.

English.

Lectures, seminars, group based work.

Group based paper and oral presentation. Grades A-E, F is failure.

There will not be arranged a re-sit exam for this course.

Muntlig eksamen:

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.

Muntlig eksamen

Reading list for the course is available in Fronter.