English for business and marketing

Fakultet for humaniora, samfunnsvitenskap og lærerutdanning

The course is reserved for students in the Bachelor's Degree Programme in Leadership, Innovation and Market.

The main focus in this course is to give the students skills in general and professional English to enable them to communicate well and correctly in spoken and written contexts. Some of the topics will be closely tied to the syllabus in other courses in the Bachelor programme in Management, innovation and market, for example International marketing and management, and crosscultural communication and will be used as basic material for acquisition of vocabulary, grammar exercises in addition to general development of knowledge of these issues and topics.

Knowledge and understanding:

When the students have passed the exam, they will:

• Know correct English usage in different contexts and situations, both formal and informal, in written and oral communication.
• Have knowledge of different aspects related to international management, international marketing and intercultural communication
• Have knowledge of specific terminology and expressions in the field
• Have knowledge of formal aspects of various written types of document.

Skills and proficiency:

At the end of this course, students will:

• be able to use English correctly both in writing and in speech in a variety of communicative contexts.
• be able to hold presentations in English and to take part in discussions and meetings in English
• be able to discuss and present theoretical and professional topics in the Bachelor programmme in Management, innovation and marketing and be able to write about these topics
• be able to analyse situations and texts from intercultural points of view
• be able to draw up and write certain types of formal documents in English; letters, e-mails, memos and reports.
• have improved their English and also acquired vocabulary and specific terminology
• be able to translate texts from Norwegian to English.

Language of instruction and examination is English.

The teaching will take place during the whole term, with certain teaching free periods when students are expected to study on their own. The lessons will consist of lectures, seminars, language and grammar exercises, prepared discussions, student presentations, group work/case studies, meetings and discussions. Total number of hours: 52 Quality assurance: The subject undergoes a post-evaluation every third year.

Coursework requirements: 2 written assignments/exercises + 1 oral presentation (10-12 mins).The work requirements are assessed as approved/not approved. Assessment method: 4 hours written exam. Performance in the course will be assessed with the grades A-F. Grades are A-E for passed and F for failed. A re-examination is offered in the event of an F-grade. The deadline to register for re-examination is January 15th for the autumn semester and February 15th for the spring semester.

Skriftlig eksamen: 07.12.2010

The date for the exam can be changed. The final date will be announced at your faculty early in May and early in November.

Skriftlig eksamen

Primary Reading

Cotton, D., Falvey D. & S. Kent: Market Leader, Upper Intermediate Business English Course Book, Pearson-Longman, New edition 2006, 7th impression.

Lysvåg, P. & E. Sandvik: Using English Grammar. Ressursbok med øvinger for tekniske skoler. NKI Forlaget 1995

Handouts + exercises.

Secondary Reading

(Recommended Literature)

English-English Dictionary

English-Norwegian/Norwegian-English Dictionary

Business English Dictionary

Total Number of Pages (approx.): 300