Business-to-business Marketing
About the course
This course will provide a deeper understanding of business-to-business relationships in marketing, the largest part of the marketing economy. It will identify, review, evaluate and critique a variety of topics in the field. Topics such as organizing and managing long-term business relationships, buying processes in organizations, design and development of distribution channels, coordination and cooperation in B2B-relations, and international B2B-relations will be examined. How to apply theories and models on practical problems that are relevant for firms will be emphasized.
Admission requirements
Objectives of the course
Students who have successfully completed the course should have achieved the following learning outcomes:
Knowledge and comprehension:
- Broad and general knowledge of school of thoughts and research traditions in the field and specialized knowledge in limited areas.
- Thorough knowledge about research questions in the field and the academic debate about these.
- Acquire and apply knowledge to new areas in the field.
Skills:
The course should prepare the student to:
- Independently solve problems based on professional knowledge.
- Analyse and scrutinise theoretical contributions in the field.
- Apply the acquired knowledge in a critical and thoughtful manner in practise.
- Structure and formulate multifaceted professional arguments.
Competence:
- Independently develop expertise and specialization in the field.
- Able to communicate about professional problems, analyses and conclusions in the field with both academics and practitioners.
Able to discuss professional problems in the field.
Teaching methods
Language of instruction and examination
Norwegian.Recommended reading/syllabus
Available on request.Assessment
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