Competitive Intelligence
About the course
This course can be taken as a singular course.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
This course provides an introduction to an organizations external environment, and how one should monitor and analyze it to gain future competitive advantages that would benefit a company.
Admission requirements
Higher Education Entrance Qualification.
Application code 2199.
Before students take this course, students must have taken a course in marketing. Eg. BED-1004 Marketing.
Objectives of the course
Students who have successfully completed the course should have achieved the following learning outcomes:
Knowledge and comprehension:
- Basic knowledge of Competitive Intelligence (CI) and how it can make improve a companys competitive edge.
- Basic theoretical skills of the external marketing areas a company should monitor to gain a competitive edge.
Skills:
- Be able to define a company¿s Competitive Intelligence needs.
- Be able to carry out an analysis and make recommendations concerning a company¿s competition area.
Competence:
- Be able to convey knowledge of Competitive Inelligence and analyse a company¿s needs and set up a CI-system to improve the competitive force.
- Have sufficient knowledge to be able to function as a CI-consultant or perform middle manager tasks in a marketing organisation.
Teaching methods
Language of instruction and examination
EnglishRecommended reading/syllabus
Literature will be announced in Fronter at the beginning of term or may be obtained by contacting the bookstore Akademisk Kvarter (Tromsø).Application deadline
Applicants from Nordic countries:
1st December
Applicants from outside the Nordic countries:
1st of October
Assessment
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