Retail Management

Nordic applicants: Generell studiekompetanse

International applicants: Higher Education Entrance Qualification and certified language requirements in English.

A list of the requirements for the Higher Education Entrance Qualification in Norway can be found on the web site from the Norwegian Agency for Quality Assurance in Education (NOKUT). For language requirements we refer to NOKUT's GSU-list.

Application code: 9199 (Nordic applicants).

This course delves into the essential concepts of retail management and in-store marketing, with a particular emphasis on brick-and-mortar retail operations. This involves topics such as retail strategy, competitive advantage, retail formats, assortment, location, omni-channel retailing, store design, store migration patterns, consumer metrics, decision-making, and principles for active retailing.

Knowledge:

• Be able to account for selected concepts, theories, methods and practice in retail marketing, including localization, assortment management, and channel selection.

• Be able to understand the principles of active retailing.

Skills:

• Can understand and tackle issues in retailing management in a professional context.

• Are able to segment consumers based on different criteria, including involvement and decision-making.

• Can use the conceptualization and methodology of active retailing in practice.

• Can analyze the strategic situation of a retailer and propose measures that can improve the competitive situation and the profitability of the store and chain.

• Can recommend choice of retail location.

Competencies:

• Can initiate marketing research in retailing and contribute to the development of retail strategies and in-store marketing campaigns

• Can present and describe marketing management issues and research findings in English.

If you pass the examination in this course, you will get an reduction in credits (as stated below), if you previously have passed the following courses:

• BED-2145 Consumer Behaviour and Active Retailing 7.5 ects

Language of instruction and examination

This course is available for inbound exchange students.

There are no academic prerequisites to add this module in your Learning Agreement

Do you have questions about this module? Please check the following website to contact the course coordinator for exchange students at the faculty: https://en.uit.no/education/art?p_document_id=510412

More info about the coursework requirements

To be eligible to take the exam, the student must have passed the following coursework requirements:

• Assignment
• Field excursions/guest lectures from industry

Approved coursework requirements will be valid for 4 continuous semesters, counting from the first submitted coursework.

Re-sit examination