I am interested in the application of mathematics, Bayesian statistics, and machine learning, in everything from avalanches and language models to economic applications.

My research areas are consumer behavior related to food; especially children's food consumption, meals in kindergartens and schools, food waste, and consumer preferences of seafood. I mainly use qualitative research methods such as interviews, focus groups often using photography. I use NVivo as an analysis tool.

Internationalisation, export-import relationships, relational exchange, cultural sensitivity, negotiations, marketing strategies, emerging markets

 Knowledge and innovation management; entrepreneurship; marketing

Tourism and hospitality; plant-based food production and consumption