Eksport og markedsføring
Gro Alteren
Førsteamanuensis
Unit: School of Business and Economics in Tromsø
gro.alteren@uit.no
+47 77 62 32 96
Research areas:
Internationalisation, export-import relationships, relational exchange, cultural sensitivity, negotiations, marketing strategies, emerging markets
Kåre Skallerud
Professor i markedsføring
Unit: School of Business and Economics in Tromsø
kare.skallerud@uit.no
+47 77 64 68 20
Research areas:
Retail marketing; food marketing; export marketing; trade show marketing