Getting started
Not sure where to start? Here, you'll find help to get started – whether you're sharing information, writing an op-ed, or communicating research.
Choose goals, target audiences and channels
Always start your communication tasks by answering the questions below.
Do you want to engage or get someone to take action? Do you want to entertain or persuade someone?
Define the purpose of your communication and set one or more goals. Ensure they align with UiT's strategic objectives and communication goals.
Last changed: 30.09.2025
Printvennlig innhold: 1. What do you want to achieve with your communication? (purpose/goals)
Is it most important to reach internal colleagues or external partners? Or is there someone else you want to communicate with?
Choose a primary target audience and consider their information needs so you can tailor your message to them.
Last changed: 30.09.2025
Printvennlig innhold: 2. Who do you want to reach? (target audience)
What is the most important thing your target audience should remember after you've communicated?
Decide on one main message and phrase it in a way your audience will understand. Feel free to use ChatUiT to get started.
Last changed: 30.09.2025
Printvennlig innhold: 3. What do you want to say? (message)
Are the people you want to communicate with on social media? Do they listen to podcasts, or is it easiest to reach them through leaders?
Choose the channel(s) your target audience engages with.
Here are the most commonly used channels at UiT: Websites, Internal channels, Media, Social media, and Events.
Last changed: 30.09.2025
Printvennlig innhold: 4. Where do you reach the target audience? (channels)
Should you write a text or create a video? Would it be smart to use images or music?
Use the same tools your audience engages with in the different channels.
Get ideas and support with text, images and graphics. Or learn how to create videos and podcasts.
Last changed: 30.09.2025
Printvennlig innhold: 5. How will you communicate? (tools/methods)
Create a basic communication plan
Write down the answers to the questions above, and voilà – you’ve created a communication plan!
If you are working on a project, you should also describe the activities you plan to carry out.
List each measure, the deadline and the responsible person(s) in a table.
Last changed: 29.09.2025
Printvennlig innhold: Describe the measures
Feel free to include the responses and measures in one of these templates, and adapt it to the project.
Communication Plan Template 1 (docx)
Communication Plan Template 2 (docx)
Last changed: 16.09.2025
Printvennlig innhold: Use a template
Communication Platform 2024–2030
The Communication Platform describes the communication work at UiT and serves as a guideline for all employees.
In the platform, you can read about:
- goals and guidelines for communication and dissemination
- prioritization and resource allocation
- responsibilities and roles
Do you need more help?
Explore the website for answers to your questions. If you need further guidance, please contact us.