Social media

Identify the type of content your target audience is interested in. Create content that is both engaging and useful for them.

Good visuals are key to grabbing attention. Your smartphone camera is often good enough — just ensure proper lighting. Make your images interesting; for example, if you're posting about a seminar, include photos of mingling and outdoor scenes in addition to the official program.

Always start your text or video with an engaging “hook” to make your audience stop scrolling. On mobile devices, only the first sentence of the text is visible, so get straight to the point! 

Write short and conversational. Avoid jargon and technical terms. Use plenty of white space to make your text inviting and easy-to-read.

Always tag relevant accounts, such as UiT The Arctic University of Norway, and others you want to reach. Use relevant hashtags like #UiTArcticUniversity, #student, #education, #research, #Arctic, etc. Think #[topic], #[location], #[what's trending], and #[niche].

Use tools like ChatUiT or other AI platforms for brainstorming, summaries, text suggestions, and even emojis. Just remember to proofread and verify the text before publishing.

Experiment with different approaches to see what works best. Are there specific topics that resonate? Try using great quotes, tips, humor, video clips, nature photos, or faces. Don’t worry if some posts don’t perform well—trial and error is how you improve.

• Invite UiT to co-host Facebook events where the university has a role.
• Add your event to UiT.no/tavla so it could be included in UiTs weekly facebook post every Monday about the events of the week. 
• Send tips with nice photos and a short text from events, fieldwork etc. to The Communications Section via the Topdesk service portal.
• Share stories on Instagram and tag @UiTNorgesarktiske.
• Share LinkedIn posts and tag @UiT Norges arktiske universitet. 

• Research and solutions to societal challenges of national interest and strategic importance to UiT.
• UiT life and events of national interest for students and prospective students (e.g., expeditions, fieldwork, research, student projects, social media trends, graduations, etc.).
• Content from events with news value or specific strategic importance. Note: Please send us good photos and a short text, as our capacity to attend events is limited.

• Internal communication/information for staff and students. Social media channels are primarily for an external audience.
• Seminars, dissertations, book releases, etc., unless they have special strategic importance for UiT.These can be published on your departmental social media accounts, in departmental websites, newsletters, etc.
• Advertisements and marketing for study programs. Contact the Student Recruitment and Marketing Section (SMG) for questions about this.

Two editorial teams decide what is shared on UiT’s channels based on social media strategies. Content is edited and quality-checked before publication.

The editorial team in the Communication Section (KOM) is responsible for content on Facebook, Instagram, and LinkedIn. The editorial team in the Student Recruitment and Marketing Section (SMG) is responsible for content on TikTok and for UiT's student ambassadors' channels on TIkTok and Instagram (UiTStudent).

Purpose: Branding, news, and research dissemination.

Target group: National media and individuals over 35 years old with an interest in research or ties to UiT.

Typical Content: Accessible research communication and news from UiT.

Format: High-quality images, engaging text, links to articles, and videos.

Purpose: Build reputation and networks in the workforce, society, and academia. Recruit employees and students aged 30+ to flexible education programs.

Target group: Decision-makers and partners in the workforce, politics, and academia, both nationally and internationally (35+ years). Job seekers, alumni, and applicants for flexible education programs.

Typical Content: Success stories, research, showcasing staff and students, and networking.

Purpose: Build pride and reputation among current students. Spark curiosity among young people nationally and internationally. UiT’s showcase for a young audience.

Target group: Current students. Knowledge-interested Norwegian and European youth aged 18–24 who are looking for a unique place to study.

Typical content: Highlights from research, studies, campuses, and our unique surroundings, as well as social media trends that the target audience recognizes—presented in a “UiT style”.

Format: Videos and high-quality still images with short, engaging text.

Purpose: Student recruitment. Young audiences use TikTok as a search engine, so content must be searchable.

Target Audience: Norwegian, knowledge-interested youth aged 18–25. UiT students aged 19–25.

Typical Content: Student interviews, alumni interviews, and research.

Format: Video.

Note: Due to data security, the TikTok app is prohibited on devices with access to UiT’s IT services. The Student Recruitment and Marketing Group has an exemption, using devices without IT service access.

• Creating quality content and building an audience is time- and resource-intensive. Do you have the necessary time and resources?
•  Consider using an existing UiT account. In addition to central accounts, several academic communities have their own accounts. Can you use one of those?
• Allocate dedicated resources. Someone must be responsible for producing content, monitoring comments, and responding to inquiries.
• Clean up. Review and delete inactive accounts in your academic community to make new ones easier to find.
• Choose the right platform. Find statistics and user demographics here: Most Popular Social Media Platforms – SSB (norwegian only).

• Develop a simple strategy for the account. What is the goal? Who is the target audience? What type of content will be published?
• Create a simple content plan/calendar to ensure regular, thoughtful posts aligned with the strategy.
• Name the account. The name should start with "UiT," followed by the academic community or unit name. Examples: UiT Health, UiT Teacher Education, UiT in Alta.
• Biography/description: Describe the unit and its connection to UiT and uit.no. For example: "The official Instagram account for UiT in Narvik. Education in engineering, economics, nursing, and technology." Include hashtags like #uitnorgesarktiske and a unique hashtag like #UiTNarvik.
• Graphic Profile: All official UiT accounts must use the UiT seal as the profile picture. Follow UiT’s graphic profile for colors and text in videos, Instagram stories, etc. Social media templates are available here (norwegian only)

Track views, reach, and engagement to adjust and improve content and practices. Metrics are available for each post.

The account administrators are responsible for ensuring that all content aligns with UiT’s values and that communication with followers is friendly, factual, and accurate.

• Have at least two administrators.
• Use two-factor authentication for login.
• Warn followers not to share personal information via pinned posts or auto-replies.
• Forward inquiries requiring case processing to the appropriate unit.
• Hide harassing comments, advertisements, etc., but encourage constructive and professional debate.
• Obtain consent from individuals in photos and credit photographers. 
• Note: Published photos may be used by the media.

Contact the Student Recruitment, Marketing, and Graphic Services Section (SMG) for advertising study programs or similar initiatives. They coordinate ads and can answer questions about using the graphic profile.

Statements on social media spread faster than in traditional media and are often quickly interpreted and commented on by others. Remember, there’s no undo button, so be mindful of what you say.

The line between your role as an employee and a private individual can be unclear.

• If you comment on posts, clarify your role at UiT if relevant.
• Emphasize personal opinions when you might be perceived as representing UiT.

Consider whether posts might conflict with guidelines, loyalty obligations, or other rules you are bound by as an employee.

Follow proper etiquette and tailor your posts to the platforms you use.