The MultiTrans project and the MultiNor research group invite to open guest lecture and panel conversation:
In the first part of this talk, I will address the changing functions and value of street art on a global scale by using examples primarily from the global North and Western Europe. The second half of this talk will explore a case study set in Brazil and investigate street art’s changing symbolic value and emplacement, the latter of which is reaching beyond the city limits and so-called ’public’ space, where commissioned practices are being carried out on individuals’ private homes and elite households in non-urban spaces, such as coastal regions and beach resorts. I will focus on the process of “street fetish”, which has resulted from street art’s contemporary institutionalization and shaped by complex sociocultural, political, and economic process including desubculturalization and artification. These microprocesses are intertwined with the convergence of authenticity and commercialization, and inseparable from practical, symbolic,organizational, discursive, and semiotic shifts taking place within the (street) art world concerning its market value, which are shaped by and simultaneously shape the field of cultural production and highly influenced by global capitalism. My case study concerns the work of one Brazilian street artist,RDO SAMP and his commissioned street art on a private home in the beach town resort of Jurerê International (Florianópolis, Santa Catarina), one of the most affluent towns in the country, which was designed by the world renowned, Brazilian architect Oscar Niemeyer and a place, where class distinctions center on enculturated symbolic and material economies.
Kellie Gonçalves is a Senior Lecturer at the Department of English at the University of Bern.
Jérémie McGowan is one of the initiatiors and designers behind Arctic [Un]limited.
Sari Pietikäinen is Professor at the University of Jyväskylä and currently a researcher in the MultiTrans project at UiT The Arctic University of Norway.
The conversation will be lead by Ragni Vik Johnsen and Hilde Sollid from MultiTrans/MultiNor.