• AI-driven modeling in finance
• Media and market
• Energy finance
• Sustainable finance

My research areas are consumer behavior related to food; especially children's food consumption, meals in kindergartens and schools, food waste, and consumer preferences of seafood. I mainly use qualitative research methods such as interviews, focus groups often using photography. I use NVivo as an analysis tool.

Internationalisation, export-import relationships, relational exchange, cultural sensitivity, negotiations, marketing strategies, emerging markets