1. Unit startpage
  2. Employees
  3. Tarje Børsum Gaustad
No picture, placeholder image
No picture, placeholder image
Associate Professor School of Business and Economics in Tromsø tarje.gaustad@uit.no Tromsø

Tarje Børsum Gaustad

  • Tarje Børsum Gaustad, Luk Warlop :
    Self-Brand Connections Motivations, Origins, and Outcomes
    2025 DOI
  • Esa Lilja, Maria Medby Tollefsen, Tarje Børsum Gaustad :
    Vurdering av gehør- og musikkteorikompetanse i opptaket til høyere musikkutdanning | Cappelen Damm Forskning
    21. October 2025 DOI
  • Anders Hauge Wien, Sigurd Birk Heimstad, Tarje Børsum Gaustad :
    Kunstig intelligens i markedsføring: Barrierer du må forstå for å lykkes
    Magma forskning og viten 15. October 2025 DOI
  • Tarje Børsum Gaustad, Luk Warlop :
    Self-Brand Connections: Motivations, Origins, and Outcomes
    2025 DOI / ARKIV
  • Sigurd Birk Heimstad, Anders Hauge Wien, Tarje Børsum Gaustad :
    Machine heuristic in algorithm aversion: Perceived creativity and effort of output created by or with artificial intelligence
    Computers in Human Behavior: Artificial Humans (CHBAH) 2025 DOI
  • Jakob Utgård, Tarje Børsum Gaustad :
    Carbon emission reductions and offsets: Consumer perceptions of firm environmental sustainability
    Journal of Cleaner Production 2024 DOI
  • Jennifer Edson Escalas, Iñigo Gallo, Tarje Gaustad :
    Reminiscing on self_brand connections: differentiating experiential versus symbolic origins.
    2019 DOI
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    Too much of a good thing? Consumer response to strategic changes in brand image.
    International Journal of Research in Marketing 2019 DOI / ARKIV
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    When accidents are good for a brand
    Journal of Business Research 2018 DOI
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The perils of self-brand connections: Consumer response to changes in brand meaning
    Psychology & Marketing 01. August 2018 DOI
  • Lars Erling Olsen, Bendik Meling Samuelsen, Tarje Gaustad :
    Same Service, Different Ad Claims: The Moderating Role of Need for Cognition
    Psychology & Marketing 2014 DOI
  • Jakob Utgård, Tarje Gaustad :
    Rampestreker som skader merkevaren
    BI Marketing Magazine 2011
  • Tarje Gaustad :
    Consumer's Investments in Brand Relationships: An Explorative Investigation of Specific Investments in Consumer-Brand Relationships
    Advances in Consumer Research 2010
  • Hilde Synnøve Blix, Kristina Junttila Valkoinen, Bengt Haugseth, Lillian Grethe Jensen, Anne Eriksen, Tarje Børsum Gaustad et al.:
    Vurderingsformer og tilbakemelding i kunstfaglig utdanning
    Cappelen Damm Forskning/NOASP 2025 DOI
  • Jakob Utgård, Tarje Børsum Gaustad :
    Consumer perceptions of firm sustainability
    2025
  • Jakob Utgård, Tarje Børsum Gaustad :
    Customer Perceptions of Firm Sustainability
    2024
  • Anders Mathias Mamen, Tarje Børsum Gaustad :
    Shrinkflation versus Inflation: Unpacking Fairness Perceptions of Price Change Tactics
    2024
  • Anders Mathias Mamen, Tarje Børsum Gaustad :
    Shrinkflation versus Inflation: Unpacking Fairness Perceptions of Price Change Tactics
    2024
  • Anders Mathias Mamen, Tarje Børsum Gaustad :
    Shrinkflation versus Inflation: Unpacking Fairness Perceptions of Price Change Tactics
    2024
  • Jakob Utgård, Tarje Børsum Gaustad :
    How Corporate Social Responsibility Influences Price Expectations: The Moderating Effect of Price Image
    2023
  • Jakob Utgård, Tarje Børsum Gaustad :
    Carbon Emission Reductions versus Offsets: Consumer Perceptions of Firm Environmental Sustainability
    2023
  • Jakob Utgård, Tarje Børsum Gaustad :
    Firm carbon emission reduction strategies and perceived sustainability
    2022
  • Babak Sarabi, Anders Hauge Wien, Tarje Børsum Gaustad :
    Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
    2022
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop :
    The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Imageoppdrag
    Handelshøyskolen BI 24. April 2015
  • Lars Erling Olsen, Bendik M. Samuelsen, Tarje Gaustad :
    Same message, different ad framing: The moderating role of need for cognition
    2014
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The Perils of Self-Brand Connections: Consumer Response to Changes in Brand Image
    2014
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    The Perils of Self-Brand Connections: Consumers' Response to Changes in Brand Image
    2013
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
    2013
  • Jakob Utgård, Tarje Gaustad :
    Employee Misbehavior: The Effect of Employee Typicality on Brand Evaluations
    2013
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop, Gavan J. Fitzsimons :
    Identity Change: The Effects of Actual and Ideal Self-Brand Connections on Consumers' Response to Brand Image Change
    2012
  • Tarje Gaustad, Jakob Utgård, Gavan J. Fitzsimons :
    How Accidents Can Be Good For the Brand: The Role of Accident-Brand Stereotype Match and Self-Brand Congruity in User Accidents
    2012
  • Tarje Gaustad, Bendik Meling Samuelsen, Luk Warlop :
    Consumers’ Reactions to Identity Threat: The Effect of Self-Brand Connection and Brand Image Change in Brand Acquisitions
    2011

    • The 50 latest publications is shown on this page. See all publications in Cristin here →