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Bilde av Wien, Anders Hauge
Bilde av Wien, Anders Hauge
Professor School of Business and Economics in Tromsø anders.h.wien@uit.no +4777623212 99153090 You can find me here

Anders Hauge Wien

  • Wondwesen Tafesse, Anders Hauge Wien :
    ChatGPT’s applications in marketing: a topic modeling approach
    Marketing Intelligence & Planning 2024 DOI
  • Anders Hauge Wien, Alessandro Peluso, Marco Pichierri, Luigi Piper, Gianluigi Guido :
    Effects of the dark triad on word of mouth in the luxury context: the moderating role of opinion divergence
    Italian Journal of Marketing 2024 ARKIV / DOI
  • Anders Hauge Wien, Alessandro Peluso :
    Influence of human versus AI recommenders: The roles of product type and cognitive processes
    Journal of Business Research 2021 ARKIV / DOI
  • Anders Hauge Wien, Siril Alm, Themistoklis Altintzoglou :
    The role of identity and gender in seafood cooking skills
    British Food Journal 2020 ARKIV / DOI
  • Kåre Skallerud, Anders Hauge Wien :
    Preference for local food as a matter of helping behaviour: Insights from Norway
    Journal of Rural Studies 2019 ARKIV / DOI
  • Sarah Joy Lyons, Anders Hauge Wien, Themistoklis Altintzoglou :
    Guilt-free pleasures: how premium and luxury influence regret
    Journal of Product & Brand Management 2019 ARKIV / DOI
  • Anders Hauge Wien :
    Self-presentation via electronic word of mouth - a reflective or impulsive activity?
    Journal of Research in Interactive Marketing 2019 ARKIV / DOI
  • Anders Hauge Wien, Wondwesen Tafesse :
    Using message strategy to drive consumer behavioral engagement on social media
    Journal of Consumer Marketing 2018 DOI
  • Wondwesen Tafesse, Anders Hauge Wien :
    Implementing social media marketing strategically: an empirical assessment
    Journal of Marketing Management 2018 DOI
  • Wondwesen Tafesse, Anders Hauge Wien :
    A framework for categorizing social media posts
    Cogent Business & Management 2017 ARKIV / DOI
  • Sarah Joy Lyons, Anders Hauge Wien :
    Evoking premiumness: How color-product congruency influences premium evaluations
    Food Quality and Preference 2017 ARKIV / DOI
  • Anders Hauge Wien, Svein Ottar Olsen :
    Producing word of mouth ? a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM
    Australasian Marketing Journal 2017 ARKIV / DOI
  • Anders Hauge Wien, Wondwesen Tafesse :
    Merkebygging på Facebook : en analyse av tre strategier
    Magma forskning og viten 2017 FULLTEKST
  • Themistoklis Altintzoglou, Morten Heide, Anders Hauge Wien, Pirjo Honkanen :
    Traditional Sushi for Modern Consumers: A Comparison Between Sushi Consumption Behavior in Japan and Norway
    Journal of Food Products Marketing 2016 DOI
  • Anders Hauge Wien, Svein Ottar Olsen :
    Understanding the relationship between individualism and word of mouth: A self-enhancement explanation
    Psychology & Marketing 2014 DOI
  • Jonas Colliander, Anders Hauge Wien :
    Trash talk rebuffed: consumers' defense of companies criticized in online communities
    European Journal of Marketing 2013 DOI
  • Anders Hauge Wien, Svein Ottar Olsen :
    Evaluation context's role in driving positive word-of-mouth intentions
    Journal of Consumer Behaviour 2012 DOI
  • Babak Sarabi, Anders Hauge Wien, Tarje Børsum Gaustad :
    Consumer’s attitude to moral framed advertisements when brands taking stand on socio-environmental issues
    2022
  • Sarah Joy Lyons, Anders Hauge Wien, Themistoklis Altintzoglou :
    Indulging in Premium versus Luxury products: Seeking justification to avoid regrets. A dissertation for the degree of Philosophiae Doctor
    2018
  • Anders Hauge Wien, kÅre Skallerud, Svein Ottar Olsen :
    Moral and ethical issues in time use in meal preparation: Convenience, health, and family identity
    2016
  • Themistoklis Altintzoglou, Morten Heide, Anders Hauge Wien, Pirjo Honkanen :
    Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway
    2015
  • Themistoklis Altintzoglou, Morten Heide, Anders Hauge Wien, Pirjo Honkanen :
    Traditional sushi for modern consumers; a comparison between sushi consumption behaviour in Japan and Norway
    2015
  • Themistoklis Altintzoglou, Morten Heide, Pirjo Honkanen, Anders Hauge Wien :
    Motives that Drive Food Choice in France and Japan
    2013
  • Morten Heide, Themistoklis Altintzoglou, Pirjo Honkanen, Anders Hauge Wien :
    A segmentation of French sushi consumers based on eating situation
    2013
  • Anders Hauge Wien, randi merete Solhaug :
    Verdifull vareprat på sosiale medier
    01. June 2012
  • Anders Hauge Wien :
    Merkeambassadører - Ditt sikreste kort i sosiale medier
    Dybde. Et magasin for Handelshøgskolen i Tromsø 2012 ARKIV
  • Anders Hauge Wien :
    Innføring i sosial media markedsføring
    2012
  • Anders Hauge Wien :
    Social media marketing
    2012
  • Anders Hauge Wien :
    Verdifull vareprat på sosiale medier
    07. July 2012
  • Anders Hauge Wien :
    Strategisk bruk av sosiale medier
    2012
  • Anders Hauge Wien :
    Worthwhile word-of-mouth on social media
    09. October 2012

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