Markedsføring

Nils Magne Larsen er del av et større internasjonalt forskningsmiljø som er opptatt av hvordan man kan få forbrukere til å foreta mer helsemessige- og bærekraftige valg.

Svein Ottar Olsen

Professor
Unit: School of Business and Economics in Tromsø

svein.o.olsen@uit.no

Research areas:

RESEARCH INTERESTS

Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)

Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)

International Marketing (Country-of-Origin research/Country Image)

Product Development (Product testing – perceived quality/satisfaction)

Generic - Commodity Marketing / co-branding (different aspects)

Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)

Food Choice and (Sea)Food Consumption Behaviour (different aspects)

Kåre Skallerud

Professor i markedsføring
Unit: School of Business and Economics in Tromsø

kare.skallerud@uit.no +4777646820

Research areas:

Retail marketing; food marketing; export marketing; trade show marketing

May Kristin Vespestad

Nestleder forskning og professor
Unit: School of Business and Economics in Harstad

may.k.vespestad@uit.no +4777058365

Research areas:

Opplevelsesbasert turisme, naturbasert turisme, opplevelsesøkonomi og markedsføring.

On Editorial board of European Journal of Tourism Research.
Member of the Advisory Board of Social Science and Humanities Research Association (SSHRA).

Anders Hauge Wien

Professor i markedsføring
Unit: School of Business and Economics in Tromsø

anders.h.wien@uit.no +4777623212

Research areas:

Consumer behaviour
Marketing communication
Marketing strategy
Social media / interactive marketing