Photo: Knut Åserud
Sigurd Birk Heimstad
Job description
PhD-student researching consumer behavior in response to artifical intelligence
Anders Hauge Wien,
Sigurd Birk Heimstad,
Tarje Børsum Gaustad
:
Kunstig intelligens i markedsføring: Barrierer du må forstå for å lykkes
Magma forskning og viten 15. October 2025 DOI
Sigurd Birk Heimstad,
Anders Hauge Wien,
Tarje Børsum Gaustad
:
Machine heuristic in algorithm aversion: Perceived creativity and effort of output created by or with artificial intelligence
Computers in Human Behavior: Artificial Humans (CHBAH) 2025 DOI
Sigurd Birk Heimstad
:
«Hire Real Artists!»:
A LLM-Based Topic Analysis of Coca-Cola’s AI Advertisment
2025
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Research interests
- Consumer behavior
- Marketing
- Artificial intelligence
Teaching
I've taught:
- BED-2049 - Digital marketing
- BED-3101 - Digital innovation
- BED-3003 - Economic psychology (Consumer behavior)