Tourism

This initiative focuses on developing, testing, and refining methods and tools that support sustainability and sustainability-oriented innovation in tourism.

Tools targetting tourism stakeholders and students include a value-mapping poster, empathy cards, and SUSTO (a board game about Sustainable Tourism in Tromsø). The tools can be combined and adapted in different ways to suit the needs of specific target groups and the time available, as discussed in: 

• Lupini, S., Bertella, G., & Font, X. (2024). Reflexive monitoring for sustainable transformations: A game-based workshop methodology for participatory learning. Annals of Tourism Research Empirical Insights, 5(2), 100149.
• Lupini, S. (2024). Game-based learning for more sustainable tourism businesses. In Handbook of Tourism Entrepreneurship (pp. 34-54). Edward Elgar Publishing.
• Bertella, G. (2025). Empathy and sustainability education beyond business as usual. Journal of Education for Business, 100(3), 149-156.

Recent initiatives have focused on the use of art and technology in animal-based tourism, specifically photography as a medium to communicate animal issues and virtual reality applied to whales. 

• Tomassini, L., Bertella, G., & McArthur, J. A. (2025). Animal photojournalism and the animal gaze in tourism research. Current Issues in Tourism, 1-19.
• Bertella, G., Tomassini, L., Vester, H. I., & McArthur, J. A. (2025). Animal ethnography and a relational approach to sustainability: methodological challenges and opportunities in wildlife tourism. Journal of Sustainable Tourism, 1-23.

• Bertella, G. (2024). Ocean tourism: When emotions meet science. In Emotional and ecological literacy for a more sustainable society (pp. 109-120). Cham: Springer Nature Switzerland.

• Bertella, G., Lovecky, M., Hamran, E., & Vester, H. I. (2025). A virtual dive into ocean conservation and protection. Journal of Ecotourism, 1-9.