autumn 2018
BED-2136 Experience Development - 10 ECTS

Last changed 29.01.2019

Type of course

This course can be taken as a singular course.

Admission requirements

Higher Education Entrance Qualification. Application code 2199.

Course content

The experience society is upon us and consumers are more than ever engaged in experiences in all aspects of their private and professional life. The course in experience development gives an insight into this change in society, by recognizing experiences as an economic offering, being the essence of what consumers want, and furthermore providing potential for future economic growth. The relational aspect of experience development is key. Businesses worldwide also face a fundamental change in the ways that consumers interact with each other, and consumers now have a stronger voice. After attending this course student will have knowledge of the development of experiences and how co-creation of experiences are crucial in marketing.

Objectives of the course

Knowledge After completion of the course the candidate will:

  • Be able to describe definitions and give examples of the experience concept
  • Have knowledge of how experiences can be used as a tool for business development
  • Know the basics of experience economy theory and can give an account of relevant theoretical models in the field
  • Know the essentials of co-creation of experiences
  • Know how to encourage customer engagement and participation in the experience development
  • Have an insight into the effective competitive business and marketing strategies in the era of the experience economy.



After completion of the course the candidate will be able to:

  • Use relevant theory to analyze consumer experiences 
  • Use experience development as a tool for business development and increased customer value
  • Apply relevant theories in order to understand experiential consumption
  • To identify and discuss relevant challenges related in experience consumption
  • Discuss relevant concepts in the experience economy

General competence

After completion of the course the candidate will be able to:

  • Assess the experience elements of a given product, service or experience and give relevant feedback.
  • Participate in discussions on the experience economy using relevant theoretical concepts.
  • Exchange ideas and views related to the experience economy
  • Carry out both written and oral presentations on the experiential aspects of businesses today

Language of instruction


Teaching methods

Lectures, seminars and business visits.


There will be a compulsory group/individual work consisting of a written part and an oral presentation in class. The assignment must be approved before students qualify for exam.


4-hour individual written school exam. The exam is graded by one internal examiner and one external examiner using a grading system ranging from A-F, where F is failure to pass the exam.

Recommended reading/syllabus

Literature will be announced at Learning management system at the beginning of term or may be obtained by contacting the campus bookstore Akademika Tromsø.
  • About the course
  • Campus: Harstad |
  • ECTS: 10
  • Course code: BED-2136