Emerging Market Group (EMG)

We are a group of researchers from both economics and marketing disciplines at School of Business and Economics with research interests on emerging markets in general, and food in particular. Research problems addressed by the group will be related to how these markets can be developed, choice of strategies, and challenges related to operating in an emerging economy. Previously, we have had several research projects on the seafood market in China, Vietnam and Nigeria. We have also many scientific publications, supervision of master and PhD students and collaboration with partners in these countries. Developing markets are regarded as an engine of global growth following the economic crisis. Both the Norwegian Seafood Council and Innovation Norway emphasize markets in the developing countries are important to the Norwegian industry. Our research interest covers all growing markets, for example India, Brazil and countries in Africa.


Research focus:

- Establishing barriers, culture, relationships

- Retailing / Distribution (structure and behavior)

- Consumer choice and behavior

- Market segments

- Internalization of small and medium enterprises


Foto: Colourbox


Phone: + 47 776 46929
E-mail: Jinghua Xie


School of Business and Economics 
UiT The Arctic University of Norway
Post box 6050 Langnes
N-9037 Tromsø


School of Business and Economics at UiT The Arctic University of Norway
Breivangvegen 23
9010 Tromsø