Forbrukeradferd
Photo: YURI ARCURS/Mostphotos
Nils Magne Larsen
Unit: School of Business and Economics in Harstad
Nils Magne Larsen er del av et større internasjonalt forskningsmiljø som er opptatt av hvordan man kan få forbrukere til å foreta mer helsemessige- og bærekraftige valg.
Svein Ottar Olsen
Unit: School of Business and Economics in Tromsø
RESEARCH INTERESTS
Social Psychology (Attitude Strength – Attitude-behaviour models / measurement)
Consumer Behaviour (Perceived Quality/Satisfaction/Loyalty/Branding)
International Marketing (Country-of-Origin research/Country Image)
Product Development (Product testing – perceived quality/satisfaction)
Generic - Commodity Marketing / co-branding (different aspects)
Research Methods (Survey research/Attitude measurement/Context Effects/SEM-LISREL)
Food Choice and (Sea)Food Consumption Behaviour (different aspects)
Kåre Skallerud
Unit: School of Business and Economics in Tromsø
Retail marketing; food marketing; export marketing; trade show marketing
Anders Hauge Wien
Unit: School of Business and Economics in Tromsø
- Consumer behaviour
- Marketing communication
- Marketing strategy
- Social media / interactive marketing