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School of Business and Economics in Tromsø mia.l.michalsen@uit.no +4777645754 99261777 Tromsø HHT 01.311

Mia Lunde Michalsen


Ph.D. candidate

Job description

Ph.D. candidate in sustainable marketing and behavior change. My Ph.D. project are focusing on antecedents of consumer's consumption of sustainable fashion. This include the role of individual differences such as personality, values, attitudes and habits. 



Research interests

  • TPB
  • Habit
  • Impulse
  • Behavior change
  • Sustainable fashion

Member of research group