autumn 2023
BED-3077 International marketing - 10 ECTS

Type of course

This course can be taken as a singular course.

Admission requirements

Students have to hold a bachelor's degree (180 ECTS) in one of the following disciplines: Business, Management, Marketing, Computer Science, Information Technology, Engineering, Electrical engineering, Physics, Health, Energy, Fisheries or Biotechnology.

The Norwegian grading system is an A-F scale in which A is the highest score and F is fail. An average grade C from a bachelor degree issued in Norway is the minimum requirement for admission to the master's level for students with Norwegian study background. For applicants from outside of Norway, an average grade equivalent to a Norwegian C is required.

Course content

The course introduces the students to different theoretical perspectives on internationalization and marketing issues in foreign markets. Through various course activities the students will become familiar with different theoretical approaches that help explain how companies may enter and expand into foreign markets and why. An important part of doing business is to establish business relationships. This course will introduce the students to challenges that business partners may encounter when establishing and developing business relationships in a cross-cultural context, and how these challenges could be managed.

Objectives of the course


  • The candidate has knowledge about alternative internationalization processes that could be considered by a firm.
  • The candidate has knowledge about potential barriers to the internationalization of the firm.
  • The candidate is aware of potential challenges that may occur in cross-cultural business relationships and has knowledge about how such challenges could be managed.


  • The candidate is capable to acquire information from different sources and to use this information to discuss a problem and build well-reasoned arguments.
  • The candidate is capable to carry out work independently and in group, including reviewing theories and writing assignments.
  • The candidate is capable to carry out a project discussing issues related to a firm’s internationalization process.


  • By taking part in the group assignment, and presentations together with other students, the candidate has acquired competencies including team-work, problem-solving, and communication.
  • Based on the knowledge and skills acquired in the course, the candidate is capable to carry out work tasks and projects related to the internationalization and marketing activities of the firm.
  • The candidate is capable to present and explain research results and key concepts rooted in the field of international marketing research.

Language of instruction and examination


Teaching methods

The course is offered as an ordinary course at the university campus. It is required that the student is present at campus because the course requires that the student takes part in course activities that are compulsory, including the group assignment. The teaching will consist of lectures, group work, presentations, discussions, and role-play (cross-cultural communication). Each group will present the results of the group assignment. Each member of the groups will take part in the presentation.

The schedule (timeplan) BED - 3077 offers information about where and when lectures, group work, presentations, supervision and role-play will find place.

The teaching plan will be available in Canvas just before the start of the semester.

The student is responsible to ensure that he/she gets the information given during the classroom activities, and that is not given in the schedule, teaching plan, in Canvas or in the required course readings.

Software tools

It is expected that the student masters the use of word processing.


The student is encouraged to read the literature given in the lecture plan before attending a class. This will make the student better prepared to ask questions and to take part in discussions. In the first lecture, the students will be divided into groups for the presentations of articles in class. It is therefore of great importance that students attend the first lecture.


For the Group assignment the students will be offered supervision. More detailed information regarding supervision will be made available in Canvas. Prepare questions/issues that you want to discuss before the meeting.

Information to incoming exchange students

This course is open for inbound exchange student who meets the admission requirements, including prerequisites. Please see the Admission requirements" and the "Prerequisite" sections for more information.

Do you have questions about this course? Please check the following website to contact the course coordinator for exchange students at the faculty:

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More info about the coursework requirements

The student has to complete some requirements in order to write the individual home exam.

Requirement 1: The student has to present an article (together with others) in class or take the role as a discussant (together with others) of an article being presented. The schedule for the presentations will be given in the beginning of the semester.

Requirement 2: Each group will present the Group assignment, and each member of the group has to contribute presenting the assignment. The schedule for the presentation will be given in the beginning of the semester.

Requirement 3: The students will practice a roleplay (cross-cultural communication in a negotiation setting). The session will last 4 hours. The groups have to prepare, carry out negotiations and take part in the discussion after the negotiations; which challenges emerged due to communication across cultures and how were they managed? The schedule for the role-play will be given in the beginning of the semester.

The students have to submit documentation like medical certificate to the student administration if the student does not complete one or more of the requirements. Documentation is required in order to find an alternative requirement, and to find a new date for the submission, presentation, and/or finding a date for performing the roleplay.

More info about the assignment

Assignment 1 is a group assignment.

Assignment 2 is an individual assignment.

Re-sit examination

There will not be arranged a retake exam for this course.
  • About the course
  • Campus: Tromsø |
  • ECTS: 10
  • Course code: BED-3077
  • Earlier years and semesters for this topic